Sat.Nov 18, 2017 - Fri.Nov 24, 2017

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150 Years of the Best Holiday Campaigns

BigCommerce

Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did a single advertising campaign raise over $40 million to fund children’s vaccines? It’s that time of year — the holiday season is approaching us, and fast! It’s the time for making your holiday email lists and checking them twice.

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How to Outperform Sites Ranking Above You on Search Engines

Kissmetrics

That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google.

SEO 276
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3 Ways to Get Buyers to Opt In Without a Discount

Optimizely

Ecommerce buyers are smart. They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. And so they sign up, planning to ignore your emails, relegate them to spam, or unsubscribe immediately. But only after taking advantage of that great discount. As a B2C marketer, this should worry you. All too quickly, pricing becomes a race to the bottom.

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Five Steps To An ‘Appy’ Holiday

RTP blog

By Casey Gannon, VP of Marketing, Shopgate The holiday season is finally upon us, and like every year, shoppers will be in a frenzy looking for gifts galore. However, this year stands out from the rest because for the first time ever, online shopping will come more from smartphones and tablets than desktop computers. According to Adobe Digital Insights , mobile shopping will account for 34% of online purchase revenue, up from 30% last year.

Gifts 150
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Keys to Help Avoid Cart Abandonment

BigCommerce

According to Baymard Institute, 68% of ecommerce shoppers abandon their purchases. [1]. If your company faces this familiar challenge, Visa Checkout has some tried and true tricks to help drive conversion success. Luckily, Visa Checkout has some tried and true tricks for achieving conversion success. Learn more in the infographic, below. Download a copy of the infographic.

eCommerce 414
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6 Tips For Sending Your Email Newsletter At The Right Time

Kissmetrics

Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. I am guessing that you have also run into this somewhat minor annoyance.

Hobbies 228

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10 Lessons For Entrepreneurs On Finding Happiness, Learning And Achieving Business Success

My Wife Quit Her Job

If you were to ask a typical entrepreneur how much they love what they do, most would reply that starting a business is the single most rewarding thing that they’ve ever done. But here’s what I’ve noticed over the years. Running a successful business often comes at a cost. Many successful entrepreneurs work all the time and rarely see their family.

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Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

BigCommerce

A group of visitors during the holiday season in the 1970s discovered that finding turkey in Japan was extremely difficult. Instead, they opted for a fried chicken Christmas dinner. KFC capitalized on this opportunity and began serving chicken dinners at Christmas in 1974 under the promotion ‘Kentucky for Christmas.’. The campaign itself was clear, avoiding the traditional hallmarks of Christmas as recognized in the West, and instead delivering a simple message that ‘at Christmas, you eat chicke

Fashion 367
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How To Keep Customers Happy & Generate Repeat Customers

FastSpring

How do you keep customers happy? Long-term customer satisfaction and retention begins with knowing your customer. You should understand their wants and needs. You may not know the specific motivations for each customer, but there are some traits that nearly all customers have in common. Here's a tip to help you keep customers happy and coming back for more.

Customer 120
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We analyzed 1787 eCommerce websites with SimilarWeb and Google Analytics and that’s what we learned

Omniconvert

A while ago we made public our intention to build an insights generator for Google Analytics, Omniconvert Insights. The response has been overwhelming so far: >4000 websites signed up for early access, giving us read-only access to their data from GA to generate data insights. As we’ve been using Similar Web to analyze the traffic […]. The post We analyzed 1787 eCommerce websites with SimilarWeb and Google Analytics and that’s what we learned appeared first on Conversion Rate Opt

eCommerce 148
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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187: How To Navigate The Canton Fair And A Recap Of My China Sourcing Trip

My Wife Quit Her Job

Today’s episode is a little different in that I’m not interviewing anyone. Instead, I brought my partner Toni Anderson on the show and we’re going to talk about our recent trip to the Canton Fair in Guangzhou China. This was my 3rd trip to Canton and my 5th trip to China but it was Toni’s first time. So I thought that it would be interesting to talk about our experiences from the perspective of someone who’s a bit jaded about going to China and from someone who went for the very first time.

Books 126
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Mr. Potato Head Becomes First Toy Ever Televised

BigCommerce

Photo: Pixar. Wikia. The iconic Mr. Potato Head toy was first manufactured in 1952. Originally conceived and designed as plastic pieces to be inserted into a real potato, complaints over moldy vegetables soon led to the inclusion of a plastic potato body. The toy’s popularity resulted in further members of the Potato Head family being introduced, as well as the character’s appearance in films such as the Toy Story franchise, Burger King advertisements and on children’s television shows.

Toys 309
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Bounce-Back Email Campaigns: Strategy and Timing

Klaviyo

The math didn’t lie. The company, with its low average order size (AOV) and high paid search costs, was losing money on almost every order. Thousands of orders a day, too. The more orders we took, the bigger the hole we had to dig ourselves out of. It was our third month running Karmaloop. Started out of a basement in Boston in 2000, the company had grown into a 9-figure force in streetwear apparel.

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Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

GetElastic

During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals. 1.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

A Better Lemonade Stand

Customer retention strategies are essential to your longterm success. Retaining customers is one of the best things you can do to increase revenue & profit. The post 7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business appeared first on A Better Lemonade Stand.

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How Coca-Cola Invented The Father of Christmas (Or did they?)

BigCommerce

Photo: Coca-Cola. History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors over time. Perhaps the most famous portrayal, however, is that of Saint Nicholas of Myra, a 4 th Century bishop depicted in familiar red robes. The popular myth that Father Christmas owes his appearance to Coca-Cola –– the portly stature, bushy beard and red outfit –– is not entirely accurate.

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Heads you win

Steve Dennis

As we celebrate Thanksgiving in the United States, many of us will engage in some practice, formal or otherwise, to name that for which we are grateful. Our health, our families, a roof over our head, the delicious food we are about to eat, and so on. You know the drill. This is mostly an exercise in naming “the what” of our gratitude, and recognizes little of “the why” or “the how.” Clearly plenty of folks have worked hard to achieve levels of wealth, connect

Reference 115
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Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

GetElastic

During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals. 1.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Black Friday & Cyber Monday Ecommerce Deals for 2017

A Better Lemonade Stand

Check out this roundup of the best Black Friday Cyber Monday Ecommerce Deals 2017 to save on some costs for your business or discover some new tools! The post Black Friday & Cyber Monday Ecommerce Deals for 2017 appeared first on A Better Lemonade Stand.

eCommerce 118
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NORAD Tracks Santa’s Journey Around the World

BigCommerce

Photo: Wikipedia. Legend has it that in December 1955, a young girl misdialed a telephone number only to be put through to the ‘red phone’ at Continental Air Defense Command (CONRAD). A Colonel Shoup, who purportedly answered the phone, is reported to have confirmed his identity as Santa Claus and thanked the girl for leaving treats for his reindeer.

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The Most In-Depth Sumo Review and Tutorial You’ll Ever See

Ecommerce Platforms

Marketing tools make our lives easier. Otherwise I wouldn't even dream of writing a Sumo review. They automate most of the manual work and save us from meddling with confusing code. From heatmaps to A/B testing tools and email marketing software, there are a ton of tools that can help us gain traction and build an audience. In fact, we use a number of them too- for email marketing, analytics, content upgrades and even A/B testing.

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9 Simple Tips for Boosting Sales on Amazon

SellBrite

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people want to shop online, they turn to Amazon first.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Brand loyalty can be overturned with right search result

Salsify

According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online. The same study found that 2/3 of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of brand. These stats suggest consumers are less loyal to brands and more loyal to relevant information that they can discover at their time of need.

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Campbell’s Soup Speaks to the ’50s Housewife

BigCommerce

Photo: Bamboo Trading. Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. The advertisement shows a typical holiday scene, with mother and children carrying bundles of wrapped presents while father is almost unnoticeable in the background. In 1948, it was the woman of a household who would invariably do much of the cooking, childcare and indeed Christmas shopping.

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15+ flow resources to help you optimize your email strategy for the holidays

Klaviyo

Triggered emails. What are they? They’re automated marketing messages based on a subscriber’s behaviors. They’re timely and relevant making them inherently effective, especially around the holidays. And because the holidays begin TOMORROW, I wanted to provide our best content to help you yield the best results possible. To ensure that we’re providing you with the best content on all our triggered flows, I took a look at our data to see which one our customers kept coming back to for help.

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Retail 2.0: Is there a comeback on the cards for bricks and mortar stores?

Retail Technology Review

By Danny Molhoek, Managing Director & Country General Manager of Lexmark UK and Ireland. Ask the modern consumer where they shop and they'll most likely respond with a handful of online retailers, along with maybe one or two shopping malls.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Hype-y holidays: ‘Black Friday’ and other nonsense

Steve Dennis

Brace yourself. The media hype around Black Friday and Cyber Monday is now at a fevered pitch. Don’t fall prey to the nonsense. But you can rest assured that as we emerge from a tryptophan-induced haze Friday morning and turn on just about any news outlet you will witness some hapless reporter standing in a mall–or outside a (insert well-known national retailer name here)–opining about whether various “indicators” (number of people in line at store opening, whether

Other 89
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Macy’s Thanksgiving Day Parade Brings Spectacle to the Season

BigCommerce

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Although held on the morning of Thanksgiving, it was presented as a Christmas parade with floats featuring favorite nursery-rhyme characters, matching the theme of their window display that year. Macy’s employees dressed up and marched alongside animals borrowed from the Central Park Zoo, leading a giant Santa Claus for 6 miles from Harlem to the store at Herald Square.

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10 Ways to Use Instagram Stories for Ecommerce Businesses

Bootstrapping Ecommerce

Your Instagram Stories are a free way to advertise to your audience. Check out these 10 ways we recommend using Instagram Stories for ecommerce businesses. The post 10 Ways to Use Instagram Stories for Ecommerce Businesses appeared first on Bootstrapping Ecommerce.

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Black Friday online demand to peak at 8am, up 55% on the daily average

Retail Technology Review

Online demand on Black Friday will peak at 8am on 24 November, up 55% on the daily average, according to Summit, specialists in online retailing, with just under 50% of Black Friday visits taking place before midday.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.