Algopix
OCTOBER 15, 2023
Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. The goal is to create a cohesive and unified view of the customer journey, regardless of how and where customers interact with a brand.
Salsify
OCTOBER 19, 2023
Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.
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RetailDive
OCTOBER 16, 2023
The tool, which lets users search for items based on a photo, comes amid a slew of new features.
UpSellIt
OCTOBER 18, 2023
Retailers understand the importance of controlling their website experience, but there’s one common disrupter that remains unaddressed – unwanted third-party browser extensions. These extensions disrupt the user experience by providing unnecessary discounts, reviews, ads, or comparison shopping features that negatively impact your conversions and revenue.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
OCTOBER 17, 2023
Some of the biggest names in online commerce have formed the Coalition for Trusted Reviews, a cross-industry collaboration seeking to define best practices for hosting online reviews and sharing methods of fake review detection. Founding Coalition members Amazon , Booking.com, Expedia Group, Glassdoor, Tripadvisor and Trustpilot met in San Francisco in October 2022 at the first-ever Fake Reviews Conference, organized by Tripadvisor, where they heard from government, academic and industry profess
RetailDive
OCTOBER 18, 2023
Shoppers are increasing their holiday budgets across income levels despite inflation and the resumption student loan payments.
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Retail TouchPoints
OCTOBER 16, 2023
In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.
Digital Doughnut
OCTOBER 17, 2023
This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online marketing strategies.
Pivotree Blog
OCTOBER 18, 2023
Fresh from the 2023 MEMA Technology Conference , I feel re-energized and even more passionate about my love for this industry, if that is even possible! I can’t help but praise how much I enjoyed the panel discussion from members of the newly formed Heavy Duty eCommerce Committee (HDeCC). The panel consisted of Collin Shaw, Chief Commercial Vehicle Officer of MEMA, Matthew Wolfe, VP & GM Aftermarket, Americas at SAF-Holland, and Marylou Hornung, Director, Sales Operations at Bendix Commerci
Forrester eCommerce
OCTOBER 18, 2023
Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
OCTOBER 20, 2023
For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But that all changed with the COVID pandemic, the ripple effects of which brought supply chains into the spotlight. Now the supply chain is a top consideration not just for retail executives but consumers as well. As geopolitical disputes and fragile infrastructures continue to disrupt the global flow of goods, sustainability and automation topped the list of topics among supply chain professi
My Wife Quit Her Job
OCTOBER 16, 2023
This is episode 500 of the podcast and I just celebrated my 20-year wedding anniversary so I invited my wife to come back on the show to talk about business, family, and life. What does it take to stay married for so long? How does my wife put up with me? Get the juicy details in this tell all episode. What You’ll Learn The secret to living a balanced life Our 5 year plan How to stay married for 20 years Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference
lateshipment
OCTOBER 19, 2023
The holiday season should be a time for e-commerce businesses to celebrate after making successful sales but not stress about the possibility of your customers holding you accountable for their packages getting lost and damaged in transit. On-time deliveries are a critical factor when it comes to e-commerce deliveries but in most cases, an apology paired with a replacement or a discount can make up for the delay.
Forrester eCommerce
OCTOBER 19, 2023
What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
OCTOBER 16, 2023
Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to lo
Omnisend
OCTOBER 16, 2023
Reading Time: 9 minutes 10 Best WordPress Email Marketing Plugins for 2023 “Email marketing is dead.” With so many channels of communication opening up opportunities for individuals and businesses, the debate around email marketing being dead has been an ongoing one. But time and again, as compared to most other channels, email has proven to drive in better business objectives and an unmatched ROI.
lateshipment
OCTOBER 18, 2023
Did you know that 7 in 10 customers abandon their cart? (statista). The number one reason for cart abandonment is the additional charges levied during checkout. Streamlining your checkout processes and making sure that your checkout page provides as much information as it can,is a key factor to turning a potential customer into an actual customer. Especially with the holiday rush coming in, you need to optimize every single page.
Forrester eCommerce
OCTOBER 20, 2023
In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
OCTOBER 18, 2023
Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty brand that will be sold at Target and on Amazon starting Oct. 22, 2023. Aptly called Good.Clean.Goop , the line features a collection of 14 products, from a foaming jelly cleanser to exfoliating scrubs and daily “chews” for beauty, skin and even mood.
Algopix
OCTOBER 15, 2023
If you sell goods on eCommerce and have not heard about FTC’s Lawsuit against Amazon- “The Big One” , then you’re probably living under a rock. To give you a summary, in September 2023, the Federal Trade Commission filed a significant complaint in a federal district court, asserting that Amazon operates as an unlawful monopoly. The FTC and its state partners say Amazon’s actions allow it to “stop rivals and sellers from lowering prices, degrade quality for shoppers, overcharge sellers, stifle in
lateshipment
OCTOBER 16, 2023
Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers. The sole purpose of a package is to protect the shipment of the product from being damaged while in transit. But, a package can also be used as a marketing tool. Find out how. Why do you need holiday packaging? Great Unboxing experience : There are various social media trends out there, but one trend that’s still existing.
Forrester eCommerce
OCTOBER 18, 2023
With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
OCTOBER 17, 2023
In its original incarnation, Bed Bath & Beyond (BB&B) was defined by its in-store experience: exploring exactly what was included in the “beyond” category, checking out the gizmos and gadgets near the cash wrap and then redeeming those ubiquitous 20% off coupons at checkout. In contrast, Overstock.com , which purchased BB&B’s intellectual property following the chain’s bankruptcy earlier in 2023, is an ecommerce pure-play with long-ago roots as a liquidator.
Algopix
OCTOBER 20, 2023
In the vast realm of e-commerce, Amazon stands as a behemoth, with millions of sellers worldwide utilizing its platform to reach customers and grow their businesses. While the potential for success on Amazon is enormous, navigating the complexities of the platform, including its intricate payment systems, can be challenging for many sellers. Amazon EDI payments, often seen as a mystifying component of the platform, play a pivotal role in the e-commerce ecosystem.
lateshipment
OCTOBER 16, 2023
As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website.
Forrester eCommerce
OCTOBER 16, 2023
According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
OCTOBER 20, 2023
Accusations of “greenwashing” can lead to irreversible damage to reputation and consumer trust, and with environmental social governance (ESG) now high on the agenda for public and private organizations worldwide, it’s changing how many retailers think about their businesses. In addition to the products and services they offer, retailers are reconsidering the environmental and social impacts of their supply chains, employee activity and even which partners they choose to work with in an effort t
Algopix
OCTOBER 18, 2023
Selling products on Amazon has become a popular way for entrepreneurs and businesses to reach a global customer base. While it offers immense opportunities for growth, it’s essential to understand the costs associated with being an Amazon seller. Amazon’s fee structure can be complex and daunting, but with a comprehensive understanding of these fees, you can plan your selling strategy effectively and maximize your profits.
RetailDive
OCTOBER 19, 2023
Going into Q3, many major players cleaned up their inventories after last year’s surge in stock levels, with benefits to margins. Not everyone fared equally, however.
Forrester eCommerce
OCTOBER 18, 2023
It’s hard to believe I’ve just turned the corner on my first year at Forrester as a Security & Risk Executive Partner — and what year it has been! Working with top security leaders across all types of industries and incredibly talented co-workers has been rewarding and has challenged me in the best possible way.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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