Sat.May 25, 2019 - Fri.May 31, 2019

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. Google’s New (and Improved) Shopping Actions.

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The Science Behind Time to Next Purchase

Optimizely

Subscribed to your newsletter. It also pulls in data about the acquisition channel, whether Google Ads, social, or newsletter, and the properties of the particular products they viewed. If a customer opens your newsletter and closes it again two seconds later, then they are less likely to make a purchase. Clicked an ad.

Article 170
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5 ways to leverage web design for a positive ecommerce experience

GetElastic

For instance, don’t have pop-ups that urge customers to sign up for newsletters, unless there is an incentive for doing so. Only if there are incentives offered like discounts for signing up to the newsletter, such pop-ups should be avoided since they don’t enhance the customer buying experience. Walmart is great at doing this.

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The Best Mailchimp Alternatives: Top Solutions Reviewed for 2019

Ecommerce Platforms

There's also a SMTP API so that you can send newsletters via email too. It's an attractive alternative for businesses that send a lot of newsletters. The product allows for developing and implementing landing pages, newsletters, and more. Great for newsletters and landing pages. Pros : Very affordable for beginners.

Marketing 126
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How Media Brands Can Use Triggered Messages Effectively

Sailthru

Centering email newsletters on behavioral data has helped Business Insider increase clickthrough rates by 60%. . Above all, when sending triggered emails, focus on offering value. For media brands, this might consist of relevant content recommendations based on a subscriber’s viewing history. Emphasize What Makes Your Brand Unique.

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How to boost customer engagement of your Magento store with design tricks

Onilab User Guides

Pop-ups can be extremely annoying if they appear 1 second after you hit the page and immediately ask you to sign up for a newsletter. The wise use of pop-ups, on the other hand, is a different kettle of fish.

Magento 40
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The rise of visual search

GetElastic

Visual messaging in all your channels, from your main website, to email newsletters to banners all should keep your visuals in mind, creating a strong, recognizable brand and conveying a quick visual message, more effective than paragraphs of descriptive text. Detailed Content Optimization.

SEO 165