privacy 
ROI Revolution
MAY 30, 2019
The drive to user privacy has been outpacing the capabilities of attribution technology. Of all the themes covered at Google Marketing Live last month, none came across more prominently than Google’s commitment to honor user concerns around privacy. Facebook has also been showing a growing commitment to user privacy.
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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?
Speaker: Phil Irvine, VP & Director of Audience Intelligence
When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
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