Costco’s Minimal Communications Following Thanksgiving Site Outage: A Mistake Or A Strategy?
RTP blog
DECEMBER 4, 2019
The RTP editors discuss whether Costco’s response to the site outages was satisfactory, or if the retailer should have made more effort through other channels to address and clarify the issues at hand. Adam Blair, Editor: Any retailer can suffer a site outage or even just a slowdown, and it’s never a good thing.
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