Forrester eCommerce

OCTOBER 11, 2018

News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness.

Marketing 265

Marketing Customer Customer Data 265

FastSpring

OCTOBER 10, 2018

While customers are willing to provide their personal data to receive more tailored shopping experiences, they still want to know that your business is adhering to all guidelines and regulations for data privacy and security.

Payments 61

Payments Payment Services Subscription Download 61

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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