Forrester eCommerce

SEPTEMBER 12, 2018

Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. We know it: customers are increasingly demanding protection for and control over their data.

Customer 546

Customer Customer Data 546

Forrester eCommerce

SEPTEMBER 14, 2018

It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not.

Presentation 284

Presentation Consumer B2C Marketing 284

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce