Forrester eCommerce
NOVEMBER 12, 2021
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.
Kissmetrics
NOVEMBER 9, 2021
Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.
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Retail TouchPoints
NOVEMBER 11, 2021
The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today. Curious about how consumer attitudes and behaviors are evolving? Check. Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment?
BigCommerce
NOVEMBER 9, 2021
With over one billion monthly users worldwide, one could say TikTok is going viral on the social commerce scene.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
NOVEMBER 11, 2021
We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives. When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […].
Kissmetrics
NOVEMBER 12, 2021
We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
NOVEMBER 11, 2021
Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations.
Forrester eCommerce
NOVEMBER 9, 2021
In the coming year, the global public sector will respond to major economic and social trends with actions that reverberate throughout the world’s economy. Learn more in this overview of our 2022 predictions.
Kissmetrics
NOVEMBER 10, 2021
Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.
Retail TouchPoints
NOVEMBER 9, 2021
As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. eBay has expanded its refurbished goods offering, where shoppers can find discounted inventory from brands including Apple, Samsung and Dyson. Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marke
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
NOVEMBER 12, 2021
Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. If your marketing team could benefit from a team of PPC experts, we encourage working with an eCommerce agency that understands the differences and benefits of Bing Ads vs Google Ad
Forrester eCommerce
NOVEMBER 9, 2021
Sales leaders face serious challenges in attracting and retaining diverse sales talent. Future Forum research, in a survey of thousands of workers and managers globally, shows a divide in work satisfaction and flexibility between executives and employees, especially those in non-white, male demographics. For example, 44% of executives want to work from the office everyday […].
Kissmetrics
NOVEMBER 10, 2021
When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion. Influencers looking to create a following—and a business—for themselves have flocked to the platform.
Retail TouchPoints
NOVEMBER 8, 2021
For the most part, ecommerce the world over presents in the same standard format — whether it be high-end jewelry or groceries, products are typically displayed in that familiar scrolling grid we all know so well. Neha Singh, a former Google engineer who also helped build Vogue ’s digital properties, wasn’t satisfied with that status quo. “This interface — a grid of thumbnails on a white background — was created by Amazon 25 years ago to sell books, and from there it got used somehow for every c
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
NOVEMBER 8, 2021
Wix ADI is one of the most impressive website building solutions available right now. The AI system belongs to the Wix website builder. Wix is one of the most popular website building tools in the world today. Praised for an excellent combination of robust features and simplicity, Wix ADI ensures companies of all sizes can easily get started online with virtually no prior experience in website building.
Forrester eCommerce
NOVEMBER 10, 2021
After months of negotiations in Congress, The Infrastructure Investment and Jobs Act is about to become law. This new law will address specifics such as climate change, sustainability, and cybersecurity that all have specific requirements which in turn will drive your policy and regulation in the future. If you do business with the US federal […].
Kissmetrics
NOVEMBER 11, 2021
Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Building your organic LinkedIn reach is all about being authentic and offering value.
Retail TouchPoints
NOVEMBER 9, 2021
Macy’s has become the latest retailer to increase wages as a lure for increasingly hard-to-find employees, and has added a debt-free education benefit that will total approximately $35 million over the next four years as another “sweetener.”. The retailer already has phased in the $15 per hour minimum wage across several markets and plans to hit this target nationally for both new and current associates by May 2022.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
NOVEMBER 9, 2021
If you're looking to launch an online store, then you're probably in the process of researching different eCommerce solutions. There are tons of options out there, two of them being Shopify and Joomla. Although each solution enables you to build an online store, they're very different frameworks. That said, let's dig into this Shopify vs Joomla review.
Forrester eCommerce
NOVEMBER 10, 2021
Blockbuster IPOs will light up the headlines in the coming year, while digital wallets and QR codes trigger a “back to the future” moment for consumers. Explore what's ahead for the payments industry.
Kissmetrics
NOVEMBER 9, 2021
Do you sponsor livestreaming events? If not, why not? Livestreaming is a booming industry, especially among younger generations. In fact, the livestreaming market is set to reach $247 billion by 2027. Livestreaming can be done on most major social media channels, from Facebook to TikTok. It can also be done on websites such as Twitch, YouTube, and even Twitter.
Retail TouchPoints
NOVEMBER 12, 2021
Dollar General is the latest retailer to dive into delivery, partnering with DoorDash to offer same-day service from more than 9,000 stores — and with plans to expand to more than 10,000 locations by December 2021. The two companies first partnered for a 600 -store pilot program in summer 2021. Shoppers can order products, including food, snacks and cleaning supplies, for same-day delivery through the DoorDash app or website.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
NOVEMBER 8, 2021
How to make money on TikTok? Is it really possible? Whether you’re a TikTok user or just a casual observer of the phenomena, that is TikTok. In that case, you might have asked yourself these questions. In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you: Addison Rae Easterling, $5 million (84.3M TikTok followers).
Forrester eCommerce
NOVEMBER 11, 2021
Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.
Kissmetrics
NOVEMBER 10, 2021
When you’re taking your time to curate the perfect images, add the best filters, and write the catchiest captions for social media, it can be easy to overlook a less “urgent” element. This element lives in the background of your social posts, and its proper use could be beneficial for SEO and accessibility alike. What am I talking about? Alt text. Alt text isn’t just for blog posts and long-form articles.
Retail TouchPoints
NOVEMBER 10, 2021
As world leaders gather for COP26 in Glasgow against the backdrop of the recent declaration of ‘code red for humanity’ by the United Nations Intergovernmental Panel on Climate Change, businesses are doubling down on sustainability goals and initiatives. This has significant implications for the retail and consumer packaged goods (CPG) industry across the product value chain.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
My Wife Quit Her Job
NOVEMBER 9, 2021
Today, I have 2 very special guests on the show, Mike Jackness and Dave Bryant. Dave and Mike run the Ecom Crew podcast where they help other entrepreneurs grow their Ecommerce businesses. Be sure to check out their show on your favorite podcast app! In this episode, we cover what’s happening on Amazon right now and how it’s silently killing your ecommerce business.
Forrester eCommerce
NOVEMBER 8, 2021
Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees. But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […].
Kissmetrics
NOVEMBER 11, 2021
Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.
Retail TouchPoints
NOVEMBER 8, 2021
Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more insights, happier shoppers. But more can also feel like ‘too much’ if you don’t know where to start. As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond. 1.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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