Salsify
JUNE 12, 2020
Ecommerce adoption has exploded recently, with analyses forecasting a near 20% growth in U.S. ecommerce sales by the end of 2020. This growth has also correlated with the rise in new online retailers. New brands have come to prominence in prior economic crises , and it appears to be happening once again with platforms like Chewy, Drizly, and Instacart becoming name brands seemingly overnight.
BigCommerce
JUNE 11, 2020
The ecommerce industry is expected to exceed $4 trillion by the end of this year.
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Kissmetrics
JUNE 9, 2020
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.
Forrester eCommerce
JUNE 10, 2020
Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or re-educate on data governance 101.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
JUNE 11, 2020
Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve.
BigCommerce
JUNE 9, 2020
When you go to make an online purchase, what’s the first thing you do?
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Forrester eCommerce
JUNE 10, 2020
We are currently at the beginning of Phase Three (Management) as regions and businesses reopen. This is a challenging transition for organizations. A global pandemic has no clear end. To help with your pandemic recovery plans, Forrester developed two sets of pandemic management protocols for bringing employees back. Government guidelines along with health and safety risks are undoubtedly top of mind, but there’s more.
Groove
JUNE 9, 2020
As outbound marketing becomes less reliable, marketers and business owners alike are turning to inbound marketing to attract customers. But what is inbound marketing? Inbound marketing is the concept of developing unique and personalized content to engage prospects and persuade them to convert. Types of content used widely in inbound marketing include blogs, videos, newsletters, SEO, social media and more.
BigCommerce
JUNE 9, 2020
Retail businesses around the world over are being affected by COVID-19 through everything from rapidly changing customer behavior to supply…
Retail TouchPoints
JUNE 10, 2020
Sephora has signed on to the 15% Pledge , a call for major retailers to reserve 15% of their shelf space for items produced by black-owned businesses. The 15% figure is designed to parallel the percentage of the U.S. population that is black. Rent the Runway also has signed the pledge, according to a New York Times report. “We’re collectively reckoning with the fact that for far too long, fashion has co-opted the style, inspiration and ideas of black culture without ensuring that the people behi
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 11, 2020
It has been a year since Japan moved to a new era: “Reiwa” and quite a lot has happened during the past 12 months. As Japanese leading banks roll out initiatives to help consumers and SMEs cope with the fallout from the COVID-19 pandemic, they also face an urgent need for digital transformation to serve […].
Optimizely
JUNE 12, 2020
Modern Ecommerce brands like yours are fighting a war on two fronts: On one side you are battling Amazon. They have captured nearly half of all US Ecommerce sales and account for 80% of the Ecommerce sector’s annual growth. Amazon is the gold standard for frictionless shopping. On the other side, you are battling Digitally Native Vertical Brands (DNVBs).
BigCommerce
JUNE 10, 2020
In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard.
lateshipment
JUNE 11, 2020
The ongoing COVID-19 pandemic caught eCommerce businesses on the wrong foot when it hit. While most businesses have, unsurprisingly, struggled under these extraordinarily challenging circumstances, some have managed to step up to the situation and stay relevant. The efforts of these resilient companies that have navigated the crisis well have key learnings for your business.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JUNE 11, 2020
In a letter to Congress this week, IBM’s CEO announced that it will sunset its general-purpose facial recognition and analysis software products. On IBM’s heels, Amazon announced a one-year moratorium on police use of Rekognition, and Microsoft said it will not sell facial recognition technology to US police departments until there is a national law […].
Optimizely
JUNE 10, 2020
It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Offering one-off discounts or sending a series of promotional offers won’t create long-term customer loyalty.
BigCommerce
JUNE 8, 2020
Your marketing strategy is a key piece of your business’ future financial success.
Retail TouchPoints
JUNE 8, 2020
Touch-free “contactless” payments in stores and at vending machines are gaining popularity with U.S. shoppers and retailers during the pandemic, because the coronavirus can stay viable on many surfaces for hours or even days. Waving an NFC-enabled card or smartphone over a terminal instead of touching it can reduce the risk of picking up the virus along with groceries and cleaning supplies.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JUNE 11, 2020
By understanding what customer advocates value, you can invite them to participate in the ways that are most meaningful to them, and to you.
Optimizely
JUNE 8, 2020
If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? How should I introduce my brand and my products to them? How do I convert them? The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand.
Ecommerce Platforms
JUNE 9, 2020
As you go about choosing the best possible web hosting provider for your business, you’ll naturally look at features, price, and speed. But, it’s fair to say ‘environmental impact' isn’t always the first thing users think about. Yet it's something worth considering. So, in this roundup, we're going to reveal the best green web hosting companies on the market.
Retail TouchPoints
JUNE 11, 2020
Inditex may close 1,000 to 1,200 stores as the retailer puts a greater emphasis on e-Commerce operations. Most of the closures are expected to be smaller, non- Zara branded locations, and the retailer also plans to open 450 new stores fitted with the latest sales integration technology. Staff members at the closed stores will be offered new roles with the company, such as handling fulfillment of ship-from-store orders.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JUNE 12, 2020
Developer security champions are members of the development team that can translate application security into a language that the rest of the developers can understand. These champions embed application security knowledge where it’s needed most: with the dev team. Earlier this week, I spoke with the members of Forrester’s Security & Risk Council about developer […].
My Wife Quit Her Job
JUNE 10, 2020
Today I’m happy to have Moody Nashawaty on the show. Moody is someone who helped me with my Facebook ads for my ecommerce store a while back. He is the chief strategy officer for MuteSix.com which is a firm that specializes in customer acquisition. They do Facebook ads, Google ads, email marketing, you name it. And they recently sold their company for a large sum of money.
Ecommerce Platforms
JUNE 12, 2020
Choosing the perfect email marketing software is one of the best ways to ensure that you can truly connect with your target audience. Although email might not be the newest form of marketing in the digital landscape, it’s still one of the most successful. By the end of 2023, there will be more than 4.3 billion email users, that means that you have access to a virtually unlimited audience with the right strategy.
Retail TouchPoints
JUNE 10, 2020
Macy’s reported a preliminary Q1 2020 sales decline of 45% , to $3 billion , but the retailer expects to make a “gradual” recovery following a strong reopening effort. The company also has secured approximately $4.5 billion in new financing, including its previously announced $1.3 billion of 8.375% senior secured notes and a new $3.15 billion asset-based credit agreement.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JUNE 12, 2020
We’ve pulled together a collection of Forrester's research that will enable our clients to support their remote workforce with the best possible employee experience.
GetElastic
JUNE 10, 2020
Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B commerce. Deloitte predicted 100M consumers would use AR to shop online or in-store in 2020, while Gartner claimed 46% of retailers were planning to deploy AR or VR in turn. IDC forecast retailers and manufacturers would drop $1.5B and $1.4B respectively on AR/VR experiences. Consumers are quite receptive to AR and VR shopping (at least the surveys say) -- perferred to voice and social shopping by a landslide.
Ecommerce Platforms
JUNE 11, 2020
This is the second in a series of interviews with ethical online entrepreneurs: we hope they’ll be helpful and inspirational for anyone trying to find their way in business. Let us know your thoughts in the comments below! Our second interviewee is Hannes Schoenegger, co-founder of QWSTION. As well as their collections of sustainably and ethically crafted bags, the brand have developed their very own sustainable fabric: Bananatex.
Retail TouchPoints
JUNE 9, 2020
Responding to the mass protests that have been catalyzed by the death of George Floyd in police custody, Walmart will commit $100 million over the next five years to create a new center on racial equity. This organization will support philanthropic initiatives aligning with four key areas: the financial, health care, education and criminal justice systems.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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