BigCommerce

SEPTEMBER 21, 2017

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.

Mobile 839

Mobile Payments PayPal BigCommerce 839

Kissmetrics

SEPTEMBER 18, 2017

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Marketing 458

Marketing Games Mobile Social Media 458

RTP blog

SEPTEMBER 18, 2017

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size. So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Optimizely

SEPTEMBER 21, 2017

This is a guest blog post from Justuno , the conversion optimization platform. . What exactly are hidden fields? Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible.

eCommerce 246

eCommerce Reference Information Conversion Optimization 246

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

My Wife Quit Her Job

SEPTEMBER 19, 2017

After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me?

Recommendation 197

Recommendation Blog eCommerce Other 197

Kissmetrics

SEPTEMBER 20, 2017

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t. In other words, you can track them, but don’t rely on them for real dollar value. The trick is knowing which ones are valuable and which aren’t.

SEO 441

SEO PPC Webinar B2B 441

Optimizely

SEPTEMBER 19, 2017

The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. The annual ecommerce conference is next week, from September 25 to 27 at the Convention Center in Los Angeles. This gathering of top digital marketing professionals includes cutting-edge panels with leading brands like Disney , Toms , and Wayfair , as well as networking opportunities galore.

Omnichannel 186

Omnichannel Events eCommerce Fashion 186

GetElastic

SEPTEMBER 21, 2017

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

eCommerce 154

eCommerce eCommerce Platforms Presentation Customer Experience 154

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool.

Channel 226

Channel Marketing Download Social Media 226

RTP blog

SEPTEMBER 20, 2017

Two ex-Google employees caused some controversy in launching a new concept, Bodega , which appears to take aim at mom-and-pop convenience stores, all while sporting the name of the very type of store it is trying to compete with. The company builds out five-foot-wide pantry boxes on street corners, filling them with non-perishable items that shoppers might pick up at a convenience store.

Vend 150

Vend Payment Services Social Media Definition 150

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

SEPTEMBER 21, 2017

Today I’m lucky to have Rick Mulready on the show. Rick is someone who I met at Social Media Marketing World while waiting for a gigantic mob of people around Amy Porterfield to dissipate so we could say hello to her. He’s a Facebook ads specialist and helps small business run profitable Facebook campaigns. He’s also runs a popular podcast called the Art of Paid Traffic and a training class called The FB Advantage.

Arts 122

Arts Social Media Books Reference 122

GetElastic

SEPTEMBER 21, 2017

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

eCommerce 154

eCommerce eCommerce Platforms Presentation Customer Experience 154

Store Growers

SEPTEMBER 21, 2017

The best way to learn is to do. The second best way is to see someone do in as much detail as possible. I try to go as much in detail as possible in my articles and videos but some stuff is off-limits to protect the businesses I work with. To be completely transparent I’ve long wanted to start my own online store and document the whole process.

Shipping Costs 142

Shipping Costs Merchant Services Payment Services Shopify 142

RTP blog

SEPTEMBER 19, 2017

And Lessons Learned From A Grocery Home Delivery Trial By Debbie Hauss, Editor-in-Chief Look, I understand why Whole Foods agreed to be acquired by Amazon — the traditional grocery industry is taking a beating from all sides. Competition from non-grocery retailers, new technologies and strategies designed to meet the demands of today’s time-starved shoppers are taking over, including: Subscription Meal Services; Online Grocery Ordering & Delivery; Curbside Pickup; and Big Box stores getting

Subscription 150

Subscription Games Presentation Events 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Klaviyo

SEPTEMBER 19, 2017

A high volume of returns and support requests can hurt your ecommerce businesses profits and quickly add up, especially if you’re running a shop with a small team. According to a recent Invesp infographic on online return rates statistics, at least 30% of all products ordered online are returned compared to only 8.89% bought in brick-and-mortar shops.

Outdoor 130

Outdoor eCommerce eCommerce Marketing Presentation 130

A Better Lemonade Stand

SEPTEMBER 20, 2017

This blog post has all the information, tools & resources you need to learn how to start a podcast for business or personal use. The post How To Start A Podcast: Ecommerce Edition 2017 appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce Blog Information Conversion Optimization 134

Steve Dennis

SEPTEMBER 17, 2017

Some love the “retail apocalypse” narrative. It’s great clickbait, makes for captivating keynote speeches and gives consultants a hook to peddle complicated strategic frameworks. Alas, it’s mostly nonsense. Physical retail is definitely different, but it’s far from dead. The fact is plenty of new stores are opening , many traditional retailers and — I hope you are sitting down — even quite a few malls are doing great.

Retail 122

Retail eCommerce Definition Information 122

Ecommerce Platforms

SEPTEMBER 18, 2017

Wave Apps offers several products ranging from accounting platforms to invoicing. Some of the other offerings include lending, payments, payroll, and receipts. When you think about it, just about all of these can be implemented into an ecommerce system. For example, you can send out digital receipts, manage payments and get your payroll under control.

Payment Services 106

Payment Services Payments Live Chat Banking 106

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Klaviyo

SEPTEMBER 20, 2017

Black Friday and Cyber Monday are right around the corner. If you haven’t started planning yet, then you should start now. If you plan on sending targeted emails to help increase conversions, I suggest throwing social ads into the mix. According to Social Media Today people are 22% more likely to purchase after seeing a social ad and a brand email simultaneously.

Gifts 124

Gifts Mobile Social Media Customer Loyalty 124

Sailthru

SEPTEMBER 18, 2017

On the heels of launching the first-ever Retail Personalization Index , our ongoing analysis of the Sailthru 100 brands has surfaced seven significant trends affecting retailers, regardless of how successfully they’ve been investing in improvements to their customer experience and personalization to date. Personalization and the customer experience are inextricably linked.

Marketing 107

Marketing Customer Experience Mobile Customer Loyalty 107

Retail Technology Review

SEPTEMBER 19, 2017

Poor payments experience at the checkout is the weak link in connected customers' omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.

Omnichannel 101

Omnichannel Customer Loyalty Customer Retail 101

SellBrite

SEPTEMBER 22, 2017

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative ecommerce brands have started looking for new ways to build brand awareness, increase traffic, and convert customers.

eCommerce 105

eCommerce Social Media Blog Marketing 105

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Inflow Insights

SEPTEMBER 18, 2017

Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all of the old stuff that could be harming search engine rankings. This includes useless junk URLs and low quality pages indexed by Google.

SEO 104

SEO Magento WooCommerce Shopify 104

Bootstrapping Ecommerce

SEPTEMBER 18, 2017

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or […]. The post 5 Remarketing Strategies You Can Use to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.

Definition 101

Definition eCommerce Conversion Optimization 101

Retail Technology Review

SEPTEMBER 19, 2017

New research from ChannelGrabber, the software provider of multichannel eCommerce software, has found that the Christmas 2017 peak selling season will begin around mid-September this year, and end as soon as December 20th.

Multichannel 93

Multichannel eCommerce Software eCommerce 93

SellBrite

SEPTEMBER 21, 2017

Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you turn into that nagging salesperson.

eCommerce 102

eCommerce Marketing Multi-channel Customer Retention 102

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Sailthru

SEPTEMBER 21, 2017

Searching for a new rental apartment or house is the 2017 version of The Art of War. You must know the players. You need a game plan, and above all else you can never look back. But making a quick decision on where you’ll live for the next year is harrowing– and “quick” is generous. Rentals are here one second and gone the next. Think an app will help?

Mobile 94

Mobile Arts Games Customer 94

ecomdash

SEPTEMBER 21, 2017

Tracking and recording inventory is essential to running an successful business. Here's our list of the top inventory reports your business needs today. Read more. The post Five Top Inventory Reports For Ecommerce Business Owners appeared first on ecomdash.

eCommerce 88

eCommerce Blog 88

Retail Technology Review

SEPTEMBER 19, 2017

On 5th October at Novotel West, London, over 1,000 C-level industry leaders will attend the InternetRetailing Conference (IRC), the longest running multichannel forum which will be, for the first time, co-located with the eDelivery Conference (EDC).

Multichannel 79

Multichannel Marketing Retail 79

Bronto

SEPTEMBER 21, 2017

The first event is just days away! See what a few of our insightful speakers had to say about creating the most personalized experience for their customers. The post Commerce Marketing Spotlight Series: Let’s Get Personal! appeared first on Bronto Blog.

Marketing 89

Marketing Events Blog Customer 89

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer