Inflow Insights
DECEMBER 13, 2021
When it comes to digital content and organic success, Google often claims “if you write it, the links and shares will come.”. But we all know that’s not quite true. Thought leadership and virality aren’t gained by passively throwing your content into the black hole of the internet. To succeed, your brand needs to take a more active role in content promotion.
My Wife Quit Her Job
DECEMBER 14, 2021
If you are an artist or artisan and you craft your own products, Amazon Handmade is a lucrative way to sell your goods to millions of potential customers. Up until 2015, Etsy was the only game in town for handcrafted products but thanks to Amazon Handmade, artists and crafters can access another large marketplace to market their goods. If you are already selling on Etsy and you’re ready to expand to a much larger platform, Amazon Handmade allows you to reach over 250 million shoppers worldwide w
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Ecommerce Platforms
DECEMBER 14, 2021
Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term. With the right email marketing solutions, you can connect with your target audience, send updates about their purchase, and even deliver more relevant messages based on each customer’s behavior on your store.
Forrester eCommerce
DECEMBER 16, 2021
In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021. In 2018, ITSM vendors were still completing the transition […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
DECEMBER 13, 2021
When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .
BigCommerce
DECEMBER 15, 2021
Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process.
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Forrester eCommerce
DECEMBER 15, 2021
Over the weekend, security pros took to social media to understand and dissect the Log4j vulnerability. Forrester already released a blog on responding to Log4j, but beyond the immediate (and mid-term) response issues, there are some longer term risk management and community considerations – specifically open source support, maintenance, and risk. The fact of the […].
Kissmetrics
DECEMBER 16, 2021
If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.
BigCommerce
DECEMBER 16, 2021
With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences.
Retail TouchPoints
DECEMBER 14, 2021
Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Unlike the past, in which photographers and videographers were the sole gatekeepers of setting up and documenting the moment, the scene or “money shot,” today’s audiences — disciples of social media communi
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
DECEMBER 13, 2021
It’s been … a weekend for security pros. The Apache Log4j vulnerability (CVE-2021-44228) affects somewhere between 0 and 3 billion-plus of the devices currently running Java. Luckily, a metric ton of amazing advice exists on #InfoSecTwitter right now. It’s a lot to consume at once, which is why we‘ve put together three parallel workstreams you […].
Kissmetrics
DECEMBER 17, 2021
Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook.
Groove
DECEMBER 17, 2021
As mid-market and enterprise eCommerce merchants know, choosing an eCommerce platform for your business can set you up for success (or failure). There are many platform options available on the market today that offer cloud-based website hosting to fit a variety of needs. Among them, Shopify Plus stands out as an industry leader that caters to mid-market and enterprise retailers.
Retail TouchPoints
DECEMBER 14, 2021
Fred Segal has partnered with media tech holding company Subnation to launch Artcade, a dynamic retail experience featuring curated collectibles, limited product drops, an NFT gallery and a streaming studio. The collaboration will exist both on L.A.’s Sunset Strip and in the Metaverse. The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocu
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
DECEMBER 13, 2021
Photo by Tobias Mockenhaupt on Unsplash The Fundamentals of Visionary Leadership – Continuity, Novelty And Transition Successful leaders inspire, motivate, and encourage their employees. They recognize the importance of communication and connection when it comes to gaining consensus and mobilizing change around their vision and strategies. The leader points the way to the future and […].
Kissmetrics
DECEMBER 15, 2021
What’s the one thing you want from any digital marketing campaign? Results. Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. The problem? You don’t always get the results you want. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. Wouldn’t it be great if you only paid for successful campaigns?
My Wife Quit Her Job
DECEMBER 13, 2021
Allison Lau and I met when she invited me to be a guest on CNBC’s hit YouTube series Make It. CNBC Make It is an interview based show about earning money, saving money, and spending money wisely. Allison is a producer of the show and she’s interviewed hundreds of successful people who have achieved financial freedom. In this episode, we discuss the habits and traits of her most accomplished guests.
Retail TouchPoints
DECEMBER 16, 2021
Buying and selling secondhand is gaining traction with consumers, facilitated by a growing number of online resale platforms that make the process easier and more accessible. Now, two of the leaders in this space, ThredUP and Mercari , have announced creative activations to connect new consumers to the idea of “shopping used.”. ThredUP has partnered with the costume designers of Sex and the City for an online shopping experience inspired by the show’s recent revival, and Mercari will open an exp
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
DECEMBER 16, 2021
I’m excited to announce that Forrester’s Now Tech: Merchant Payment Providers In Asia Pacific, Q4 2021 is now live. This is the first time that Forrester has analyzed the merchant payment providers landscape in Asia Pacific. Forrester defines merchant payment providers as “Technology enablers that provide merchants with access to the payment network to process […].
Kissmetrics
DECEMBER 13, 2021
If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you c
lateshipment
DECEMBER 17, 2021
The State of Holiday Shopping During the Pandemic. The holiday shopping season is finally here. But is it actually ‘here’? That’s the million-dollar question on the minds of everyone looking to make it big this holiday season. We’re in the second holiday shopping season since the pandemic and retail pundits have once again claimed that it has not been restored to its full glory from the pre-pandemic times.
Retail TouchPoints
DECEMBER 15, 2021
Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star. What I’m here to demonstrate, though, is that companies can and should set a more ambitious goal: understanding how brand perception and shared values impact customer experience, t
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
DECEMBER 16, 2021
When did you join Forrester? In November, I started as the newest member of Forrester’s infrastructure and operations (I&O) research team. As a senior analyst at Forrester, I aspire to live by our company values of being bold at work. Throughout my career, I have focused on IT service management (ITSM), research, consulting, and speaking […].
Kissmetrics
DECEMBER 14, 2021
I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in.
Omniconvert
DECEMBER 15, 2021
Discover Roger Dooley’s advice for eCommerce stores that want to use neuromarketing tools for understanding customer behavior and experience. The post Roger Dooley: The pandemic made neuromarketing tools accessible to companies of all sizes appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
DECEMBER 17, 2021
JCPenney and Shoe Carnival have both added same-day shipping options in partnership with DoorDash , just in time to help last-minute holiday shoppers get their gifts quickly. JCPenney is offering the service from 600 locations nationwide, while Shoe Carnival is offering the option to any continental U.S. customer within a 12-mile radius of one of its stores.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
DECEMBER 16, 2021
With: Melissa Chaudet As consumers, we don’t always act according to our values. This is especially true when it comes to protecting the planet. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly. My colleague Melissa […].
Omnisend
DECEMBER 14, 2021
Reading Time: 5 minutes. If you’ve ever watched anything on YouTube (seriously, anything ), you should know what Wix is. Legend has it that some people even play Wix ads to wake up their siblings in the morning. But what others may not know is that Wix is more than just a professional website builder—the platform also has an email marketing tool called Ascend by Wix.
GetElastic
DECEMBER 14, 2021
Companies today compete and win through their digital experience. At Bounteous , we focus our efforts on co-innovation and transformative digital experiences to drive results for our clients. We elevate brand experiences through our technology partnerships and unparalleled platform expertise. Elastic Path’s API-first enterprise commerce platform , ability to support complex business models, and open-source technologies provide the ability to create immersive experiences throughout all stages of
Retail TouchPoints
DECEMBER 17, 2021
Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO of b8ta. The retailer’s logistical expertise gives it a serious advantage over the competition in terms of speed and convenience, and it’s become a large enough gap that smaller retailers have little hope of gaining ground. However, companies that engage in experiential retail can compete in an entirely different space — and b8ta is bringing such experiences into customers’ homes with
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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