Omniconvert
JUNE 30, 2022
Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type. The post 5 Types of Online Shoppers – what they need and how you convert them appeared first on Omniconvert Ecommerce Growth Blog.
BigCommerce
JUNE 29, 2022
You can say a lot about the world of digital marketing, but you can’t say that it’s boring.
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Forrester eCommerce
JUNE 30, 2022
As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […].
Groove
JUNE 28, 2022
The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
JULY 1, 2022
Subscriptions can be tricky business, not least because most consumers at one time or another have had a bad experience with a subscription service. Whether they got roped into an endless (and costly) supply of cassette tapes from Columbia House in the ’90s or still, despite years of trying, can’t seem to convince their cable provider they don’t need a landline — the often annoying, sometimes deceptive practices of subscription’s forebears have left many consumers with a few trust issues.
My Wife Quit Her Job
JUNE 27, 2022
Today I’m thrilled to have Tori Gerbig on the show. Tori runs a $140 million business selling clothing and boutique fashion over at PinkLily.com. What’s amazing about Tori’s story is that she grew up in a working-class family in Kentucky and started with nothing. She didn’t take any funding and bootstrapped her business completely from the ground up.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
JUNE 27, 2022
Enterprise eCommerce businesses are constantly looking for the most cost-effective and efficient way to store, contact, and analyze customer information. For years, Klaviyo has offered industry-leading email and SMS functionality. Building upon that strong foundation comes their brand new enterprise-level offering, Klaviyo One. You may be asking yourself “Is Klaviyo One right for my business?
Retail TouchPoints
JULY 1, 2022
Ron Johnson, CEO and co-founder of Enjoy Technology. Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. His response: “Going to JCPenney.” Prior to his failed stint as JCPenney’s CEO, Johnson was riding high as the chief architect of the Apple Retail concept and Target ’s designer collaborations.
Ecommerce Platforms
JUNE 29, 2022
Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business. Luckily, we’ve discovered a way to obtain continuous cashflow for your online store, without all the hassles.
Forrester eCommerce
JUNE 27, 2022
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
lateshipment
JUNE 30, 2022
What is DTC? Why Do You Need to Look into it? DTC has been making ripples in the ecommerce world owing to the fact that it has enabled brands to have direct access to their customers and cater to their specific needs head-on, rather than dealing through monopolized third parties. Traditionally successful brands who have tried their hands at DTC have now found themselves their most profitable revenue churning method in DTC.
Retail TouchPoints
JULY 1, 2022
Real estate firm See Wee Homes has launched a home décor boutique storefront at a new realty location in North Charleston, S.C. Lisa Grant, Broker and Owner of See Wee Homes, decided to blend real estate and home décor by incorporating a retail space relevant to the interests of prospective home buyers. Born and raised in the rural town of Awendaw, S.C.
Salsify
JUNE 30, 2022
Personalized products include anything that can be tailored to a specific customer’s needs and expectations — from office accessories and furniture, to clothing and shoes, to makeup, vitamins, and more.
Forrester eCommerce
JUNE 27, 2022
The pandemic thrust consumers and technology into the forefront, exposing a long-standing tension between the two. Consumer behaviors and ambitions caused enterprises and brands to innovate in new ways to sustain engagement with their customers, helping them cope through disruption while delivering positive experiences that ease their daily lives. Recently, Forrester released its US Customer […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
lateshipment
JUNE 27, 2022
Shipping is an expensive part of any ecommerce business. Therefore, it is wise to cut corners wherever you can to save on costs and grow your business. However, that may not be as easy as it sounds. Your shipping bills can contain additional expenses over existing shipping fees that can put a dent in your wallet and deter your plans to save on shipping costs.
Retail TouchPoints
JUNE 30, 2022
One day after announcing the departure of CEO Mark Tritton , Bed Bath & Beyond has named Laura Crossen as its new SVP of Finance and Chief Accounting Officer, and Susie Kim as SVP of Treasury and Investor Relations. Both appointments are effective immediately. Crossen, who has been with the retailer since 2001, will lead the team responsible for executing global accounting operations, financial reporting and tax functions, and will continue to report to EVP and CFO Gustavo Arnal.
GetElastic
JULY 1, 2022
Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy. There are many reasons why your customers don’t complete a purchase; from sticker shock to getting distracted, it’s often something unrelated to the design or usability of the item in question. When it comes to eCommerce shopping carts , there are several things you should look out for that can affect your customer’s experience in meaningful ways, including: 1.
Forrester eCommerce
JUNE 26, 2022
As the next era of digital unfolds, consumer expectations will continue to evolve, creating more demand than ever for high-quality, seamless digital experiences. In response, businesses need to accelerate their shift to digital business. Seventy-two percent of APAC decision makers reported that accelerating this shift to digital business is a high or critical priority over […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Salsify
JUNE 28, 2022
For brands and retailers, a single sale doesn’t equal success. Instead, it’s about building a customer base that’s willing to come back and purchase your products over and over again.
Retail TouchPoints
JUNE 29, 2022
Making the interior design sampling process more sustainable and simple, Mercato Place has introduced an online library that allows interiors professionals to choose the samples that are relevant to their specific needs. Mercato provides material samples from respected brands within the industry and affords tools that facilitate research and sourcing.
GetElastic
JUNE 29, 2022
Imagine you’re shopping for new kitchen appliances for a renovation. You’ve been browsing for months both online and in-store; you’ve even checked in with friends for recommendations on features. You find the perfect model front and center online at a big box retailer, and it’s even the right color: modern French doors, fresh filtered water and ice, LED controls, and full-width access drawers.
Forrester eCommerce
JUNE 27, 2022
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. In the second, I described the critical strategy, audience, product, and revenue information […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
UpSellIt
JUNE 29, 2022
UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! This is our second consecutive year accepting this award, and we’re honored to be recognized by Rakuten Advertising. About the Golden Link Awards. The Golden Link Awards are presented by Rakuten Advertising to recognize top publishers, advertisers, and agencies in the United States.
Retail TouchPoints
JUNE 28, 2022
The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. The latest issue is inflation, which is running at a 40-year high in the U.S., forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers.
Ecommerce Platforms
JULY 1, 2022
As an affiliate marketer, you need a comprehensive way to track your ROI. This is the only way to know for sure that you’re making the most out of your campaigns. However, if you’re taking affiliate marketing seriously, there’s a good chance you’re juggling multiple affiliate networks to maximize profit. However, keeping track of your growth across all these networks is easier said than done.
Forrester eCommerce
JUNE 27, 2022
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
JULY 1, 2022
Shifts in plans have affected at least 13 facilities, including locations in Texas, Florida, Louisiana, Tennessee and California, according to local news reports.
Retail TouchPoints
JUNE 27, 2022
After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan? How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales?
365 Retail
JUNE 27, 2022
For fast-scaling e-commerce retailers, saving time often ranks as a top reason for outsourcing the picking, packing and delivery of their shoppers’ orders. ‘Time-saving’ was also a key consideration for fulfilmentcrowd when it refreshed its customer app. . Uniquely, the international fulfilment provider wanted to improve its app so that e-commerce retailers actually used it less.
Forrester eCommerce
JULY 1, 2022
Enterprises are using cloud and cloud-native technologies to digitally transform their businesses to be more creative, adaptive, and resilient. As they have done so, however, traditional backup strategies have struggled to protect corporate data in the face of new threats such as ransomware and in new locations such as the edge, hyperscaled cloud, and software-as-a-service […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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