Personalization & Trust Start With Understanding Customer Privacy Expectations
Forrester eCommerce
OCTOBER 31, 2019
Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored. There is a tendency, though, to treat privacy as a binary thing: We care about it, […].
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