Sat.May 09, 2020 - Fri.May 15, 2020

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Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Google will also veto any ecommerce site it feels is collecting data in an irresponsible matter, so make sure all of your data privacy and data security policies are up to date with current laws and best practices. Step 3: Create a Shopping campaign in Google Ads.

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Conversational Commerce: Why You Should Consider a Native Ecommerce Chatbot

GetElastic

To facilitate transactions and handle customer support inquiries with sensitive data such as passwords, chatbots require encryption and other privacy controls to comply with PCI, GDPR and PIPEDA. Protecting sensitive information and supporting secure in-chat transactions.

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How Publishers Can Pivot to a More Sustainable Future: Q+A With Allison Mezzafonte

Sailthru

Facebook’s Cambridge Analytica scandal raised issues of data privacy and led us to question how the dissemination of alleged fake news swayed the outcome of the election. It will be a hard road, but ultimately it will be for the best. We all remember the aftershock of the 2016 presidential election.

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Trends Analysis: The State of Mobile Payment

ESW

She says the social element of the app — all peer-to-peer transactions are automatically public — is questionable in a world where we are increasingly concerned about data privacy. Still, because the app is widely used by Americans, it makes sense for many retailers to accept Venmo both online and in-store.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.