Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?
RTP blog
MARCH 20, 2019
Adam Blair, Editor: One of the biggest reasons brands are ramping up their DTC operations (beyond the obvious one of selling more stuff) is the tremendous opportunity to gather first-party data about customers — not just who they are but what kinds of marketing they respond to, as well as what they like (and don’t like) about the brand’s products.
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