Trends Analysis: Building a Loyal Customer Base With Paid Memberships
ESW
OCTOBER 21, 2019
Contributing Editor Jeff Haden. Prime Inspired a Surge in Retail Membership Programs The success of Amazon Prime is helping boost other brands’ membership offers, reports Retail Drive’s Daphne Howland. What’s more, the renewal rate for Costco memberships is a staggering 90%, Crockett says.
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