Sourcing The Perfect Suppliers For Private Brand Ranges
RTP blog
OCTOBER 19, 2018
By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves. The winning formulas come to fruition once suppliers are truly engaged with the retailer.
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