SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue
Kissmetrics
MARCH 8, 2021
Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. The average CTR for PPC ads is even worse at 2%. The Banana Republic also does an excellent job of tapping into local events that are relevant to the recipient.
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