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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. While the games reflect several of the tests done during an eye exam, they are not meant as an official evaluation or assessment of a person’s visual health or eye function.

Games 130
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Stylitics Buys Fashion-Oriented Visual AI Solution Wide Eyes

Retail TouchPoints

Stylitics has purchased Barcelona-based Wide Eyes , a visual AI solution for fashion and retail, to enhance its digital merchandising platform with image recognition and AI tech designed to drive easier product discovery and faster conversion. Terms of the deal were not announced.

Fashion 208
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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Eye Tracking Shows We Must Avoid “Dead Weight” Visuals.

Marketing 357
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Retailers, Take A Reindeer’s Eye View Of Loyalty This Holiday Season

Forrester eCommerce

Here's how brands should infuse loyalty throughout the customer lifecycle this holiday season.

Retail 402
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Digitizing Logistics: Harness the Power of Data in 4 Steps

All eyes are on you to make an impact — fast. Entering a new demand gen position in a volatile market is nerve-wracking. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

“We recently saw a whole set of profit warnings — Target , Walmart , even Amazon. A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”.

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FDA Increases Eye Drop Recalls From Brands and Retailers

RetailWire

This eye drop recall might bring more than just tears to your eyes.

Retail 98