Retail TouchPoints

SEPTEMBER 7, 2023

Open that platform to third-party sellers 3. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Walmart is clearly set on making sure that third-party sellers know this. Create an effective ecommerce platform 2.

Fulfillment 311

Fulfillment Events eCommerce Customer 311

Retail TouchPoints

SEPTEMBER 30, 2022

Using Zero-Party Data That Customers Provide Willingly to Craft Trusted Communications. This is how zero-party data transforms into a targeted and rewarding shopping experience. Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 283

Marketing Retail Comparison Shopping Workshop 283

Retail TouchPoints

JULY 6, 2023

The 3,300-square-foot space is adorned with modern décor and features a collection of Instagrammable NYC-themed statue installations outside the entrance, an eye-catching ceiling mural with Angry Birds graphics, a vibrant terrazzo counter and flooring that resembles dessert sprinkles.

Retail 240

Retail Games Social Media Mobile 240

Retail TouchPoints

JANUARY 12, 2023

Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers. Artificial intelligence offering real results: Retailers are “excited about the prospect of AI-generated, personalized communication,” wrote Reda. “As

Consumer 279

Consumer Food and Beverages Beauty and Health Toys 279

Retail TouchPoints

JUNE 29, 2022

Strategically place your cameras: Having eyes across the entire store is essential, but it’s especially critical to have clear visibility of what’s going on at the most important spots of the retail property. When designing your retail space, where and how you use security cameras is key to loss prevention.

Small Business Retail 263

Small Business Retail Payment Services Retail POS 263

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Why Are Third-Party Cookies Going Away & Why Does it Matter? Your marketing campaigns don’t have to suffer because you don’t have access to third-party cookies.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 284

Retail Social Media Multi-channel Channel 284

Retail TouchPoints

NOVEMBER 3, 2022

A recent survey from retail research firm NPD showed that the share of consumers’ planned shopping for the holidays ticked up this year for in-store versus online, in contrast to a long-term decline, and major retailers like Walmart and Party City just announced plans to direct the majority of their holiday hires to work on store floors.

Workshop 274

Workshop Technology Travel Management 274

Retail TouchPoints

JUNE 2, 2021

Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger. Retailers can manage their own gastronomic hubs or sublet them to third-party brands.

Fashion 324

Fashion Department Stores Retail Events 324

Retail TouchPoints

APRIL 8, 2022

While technology that collects biometric information can include fingerprinting, facial recognition and eye scans, the system used by PetSmart relies on collecting voiceprints of users. It is alleged that PetSmart required more than 700 employees to use technology over the course of five years that preceded the filing. The original Jan.

Retail 208

Retail Information Technology Management 208

Retail TouchPoints

MARCH 5, 2024

Then the next day, we ‘popped up’ at Resorts World at the Fred Segal shop, where we took over a portion of the store to do a gifting suite and a Game Watch Party. We really wanted to sit at the intersection of an incredibly important cultural moment.

Fashion 245

Fashion Travel Multi-channel Games 245

Retail TouchPoints

DECEMBER 13, 2023

This movement focuses more on simplicity, which helps draw the customers’ eyes to the most essential elements of the product: the ingredients. Also, finding the right suppliers and ensuring both parties are aligned on the materials and ingredients can become costly.

Beauty and Health 226

Beauty and Health Social Media Consumer Customer Loyalty 226

Retail TouchPoints

JULY 18, 2022

Clark’s review looked at the profitability of each private label item with an eye toward phasing out products that didn’t sell enough to hit their profit threshold and focusing on fast-selling goods like charging cables, according to the sources.

Supplies 246

Supplies eCommerce Information Retail 246

Retail TouchPoints

APRIL 22, 2024

There’s also a whole hosting and gathering element, for example, dessert for a party. Stay tuned; it’s definitely a category we’re looking at and keeping an eye on, more from a health and wellness angle , just to see if there’s any opportunity for us to play there as we start to see more widespread legalization over time.

Food and Beverages 223

Food and Beverages Gifts eCommerce Fulfillment 223

Liveintent

DECEMBER 21, 2021

First-party data. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. The proper collection and implementation of first-party data is critical to publishers’ future success and presents a means to creating a truly sustainable business model. Happy New Year!

Subscription 127

Subscription Presentation Blog Channel 127

Retail TouchPoints

OCTOBER 27, 2023

After complaints that Canada had for too long turned a blind eye to the problem of forced labor in supply chains, Bill S-211 represents significant progress, aligning Canada with a growing global trend of legislation aimed at eradicating modern slavery and promoting social sustainability.

Supplies 251

Supplies Retail Books Document 251

Retail TouchPoints

DECEMBER 4, 2023

Traditionally, retailers use enterprise applications like enterprise resource planning (ERP) or warehouse management systems (WMS) to gain a virtual bird’s-eye view over how and when items move through the warehouse. However, these solutions provide only a top-down perspective, missing the on-the-ground reality.

Retail 248

Retail Shipping Costs Travel Operations 248

Retail TouchPoints

MAY 27, 2021

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. Chasing Amazon?

Retail 237

Retail Fulfillment eCommerce Department Stores 237

Retail TouchPoints

MARCH 22, 2022

Other retailers also are following Amazon’s lead , whether they know it or not, evidenced by the recent explosion of third-party marketplaces and retail media offerings. One after another, legacy retailers are adding third-party marketplaces to their websites, and for many, a retail media network quickly becomes part of the mix as well.

Small Business Retail 296

Small Business Retail Retail Shopify eCommerce 296

Retail TouchPoints

DECEMBER 22, 2020

As their respective ecommerce offerings continue to thrive, it seems only logical that these retail giants present an appealing offering to advertisers keen to get their brands seen by as many eyes as possible. Walgreens in particular is privy to highly sensitive first-party consumer data, having pharmaceuticals at the center of the business.

Presentation 185

Presentation Consumer Books Consumer Goods 185

Retail TouchPoints

DECEMBER 22, 2022

Brands must recalibrate for today’s realities, factoring increased costs into the equation and eyeing price points that reflect the brand’s value, while considering what their target consumers can afford and are willing to pay. While these are all valuable inputs, they lack the foresight and first-party nature of direct consumer validation.

Arts 271

Arts Retail Consumer Accessories 271

Retail TouchPoints

MARCH 5, 2021

Initial efforts included partnerships with third-party providers such as Drizly and Instacart as well as broader marketplaces like Kroger.com , at which point Hansen started to focus on first-party ecommerce. That’s when Empathy Wines caught his eye.

Omnichannel 233

Omnichannel Channel Shopify Operations 233

Retail TouchPoints

APRIL 13, 2023

It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. Utilize first-party data from their initial purchase to make personalized connections and deliver unexpected incentives. How can your wine brand stand out among thousands of competitors?

Marketing 315

Marketing Omnichannel Channel Social Media 315

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Tim Mason is CEO at Eagle Eye.

Retail 272

Retail Books Consumer Social Media 272

Retail TouchPoints

OCTOBER 6, 2023

Oftentimes, these hinge on the synergy between a brand and its third-party logistics (3PL) provider. By keeping a watchful eye on order cycle and lead times. In the retail world, swift order processing is the hallmark of efficient logistics operations and exceptional customer service.

Fulfillment 288

Fulfillment Shipping Costs Supplies Operations 288

Groove

SEPTEMBER 10, 2020

Attract users' eyes to your product with high-quality product photography. Establish consumer trust by showing off this third-party credibility. When creating your product page design, it's important to remember that the product is the first thing users are going to look at ? and it's what your product page is all about!

Mobile 370

Mobile Web Design Mobile eCommerce eCommerce 370

Retail TouchPoints

OCTOBER 23, 2020

Small Parties Still Call for Costumes. Nearly two-thirds ( 63.9% ) of these shoppers will attend a friend or family member’s party. The move to online events could impact costume sales: 54% of moms don’t plan on dressing up for Halloween this year if they attend a virtual Halloween party, according to Zulily. Another 6.5%

Events 166

Events eCommerce Gifts Books 166

Omnisend

SEPTEMBER 27, 2023

Each costume has an eye-catching image and shoppable link. Party invitations Halloween just isn’t complete without a killer party. Party invitation emails can be for virtual gatherings or in-person events. Check out how The Pub Club has designed its party invitation email. This makes grabbing the outfit easy.

Events 141

Events Arts Presentation Marketing 141

Retail TouchPoints

SEPTEMBER 8, 2021

If smaller brands and third-party sellers can get creative and replicate the same customer-focused digital experience, there is an opportunity to find a balance between competing with the giant and succeeding despite it. Third-party fulfillment and logistics companies also have emerged to support the burgeoning direct-to-consumer ecosystem.

Merchant Services 235

Merchant Services Shipping Costs Payment Services Fulfillment 235

Kissmetrics

APRIL 22, 2021

This meant a lot of back and forth and follow-ups across multiple parties. In summary, programmatic buying lets advertisers identify their target market through behavioral insights rather than just keywords, bid on those users, and deliver the ad in the blink of an eye. It was costly in most cases and, worse, inefficient.

PPC 277

PPC Information Marketing Social Media 277

Liveintent

APRIL 20, 2021

The apple of the eye of publishers were the teams that managed their presence on the walled gardens. As we provision them to succeed in the third-party era, we’ve conducted thousands of meetings. In a third-party cookie bereft era, those practices may be dead in the water. However, those days are over!

Subscription 118

Subscription Blog Management Channel 118

Retail TouchPoints

MAY 3, 2023

Specify manufacturers with third-party verified Social Responsibility Reports , which measure environmental, ethical, philanthropic and economic impacts of those companies. Beghi holds a bachelor’s degree in architecture from California Polytechnic State University, San Luis Obispo.

Retail 268

Retail Supplies Omnichannel Consumer 268

Kissmetrics

JUNE 15, 2021

Don’t post third-party sponsorships. In addition to adding your email address and social profiles, you can (and should) select up to five relevant tags, allowing your work to be discovered by interested parties. Ads, Promotion, and Marketing. Avoid affiliate marketing. Disclose all affiliate links. Deceptive Content.

Payments 345

Payments Payment Services SEO Article 345

Inflow Insights

AUGUST 4, 2021

Get your first-party data in order. Your shoppers’ eyes are already trained to look for specific discounts and promo codes, so make sure to emphasize yours in your ad creative, copy, or both. Get your first-party data in order. Thanks to Apple’s iOS updates , first-party data isn’t as easy to gather as it once was.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Retail TouchPoints

MAY 3, 2022

A consumer might be thinking, “‘I’m going to have a party. Help me make that party the best it can be.’ That’s because browsers can scroll past a traditional post that they don’t care about, but it may still catch their eye. We live in the future ,” said Sevilla. That is where brands live.

Social Media 259

Social Media Marketing Presentation Technology 259

Ecommerce Platforms

FEBRUARY 14, 2023

Fortunately, plenty of third-party solutions can handle the entire fulfillment process for you. At this stage, hiring a third-party fulfillment company is a no-brainer. In either instance, employing a third-party fulfillment company might be the solution. Another reason to consider third-party fulfillment is space.

Fulfillment 104

Fulfillment Merchant Services Shipping Costs eCommerce 104

Retail TouchPoints

AUGUST 2, 2023

There’s a lot of opportunity to make DTC more profitable by ignoring the eye candy and really focusing on fundamentals,” Nino said. The stores are not just for sales and awareness but also to aid the brand’s first-party data collection efforts. “We So now we’re focusing more on first-party marketing efforts.” pointed out.

Omnichannel 240

Omnichannel Social Media Shopify Shipping Costs 240