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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. 5: Improve and Optimize Your Branded Search Marketing Campaigns.

B2B 78
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Holiday Ecommerce Strategies

ROI Revolution

Build up your remarketing lists for Cyber 5 shopping by running brand awareness strategies starting in late Q3 or early Q4 to ensure your brand is top-of-mind during the purchase decision process. Has my business experienced inventory issues due to supply chain strain in the last 1-2 years in a way that might impact YoY growth?

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Next, we hosted COVID-19, Ecommerce, and Your Brand , a live, interactive roundtable discussion answering the top questions on the minds of brands and marketers. In this replay you’ll uncover strategies to combat supply chain disruptions , low-risk campaigns to maintain and gain market share , and the live answers to viewer’s questions.

eCommerce 207
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. That’s 9% growth over Q1, amounting to a total of $4.5 billion in consumer spending in Q2.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Nearly 60% of millennials are watching more TV on subscription services due to COVID-19 ( GlobalWebIndex ). Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic. Walmart is also experimenting with new ways to streamline checkout processes to have less friction.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148