Retail TouchPoints

AUGUST 8, 2023

In a recent Hit List , editor Adam Blair spotlighted five very different brands for their unique approaches to loyalty programs and strategies. That is why consumers are looking for more diverse and robust programs that provide value in different ways.

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Travel Events Consumer Games 209

Retail TouchPoints

FEBRUARY 14, 2023

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot. ecommerce scene.

Travel 268

Travel Games Merchant Services eCommerce 268

GetElastic

SEPTEMBER 23, 2022

Too often, IT bottlenecks slow down time to market, resulting in lost potential revenue from your merchandisers’ game-changing ideas. page builder, you can pre-schedule your updates with a one-click to publish, as easy to use as a drag-and-drop page editor. You are not alone. Elastic Path and Builder.io Using Builder.io

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Customer Experience Customer Demo Games 218

RTP blog

FEBRUARY 6, 2019

Adam Blair, Editor: Either Netflix and the DVR have spoiled me when it comes to commercials, or the Super Bowl ads were as dull and un-entertaining as the game was. A Game of Thrones parody about some beer companies using corn syrup that felt as long as an actual Game of Thrones episode. Luke Wilson in EXTREME close-up.

Games 150

Games Retail Other Marketing 150

RTP blog

SEPTEMBER 27, 2017

The editors share opinions on factors that could impact the segment’s success, including pricing, customer churn levels and sustainability. Debbie Hauss, Editor-in-Chief: A $5 billion industry in 2017 , up from an estimated $400 million in 2016, with more than 100 players , the meal kit delivery segment is hot right now.

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Games Toys Subscription Consumer 150

RTP blog

NOVEMBER 8, 2017

Debbie Hauss, Editor-in-Chief: I am not convinced that excessive ad spend, projected to total $7.57 Adam Blair, Executive Editor: Brands attempting to acquire mobile app users — much less entice them to make an in-app purchase — are fighting an expensive uphill battle. That makes me typical.

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Mobile Retail Download Games 150

RTP blog

SEPTEMBER 5, 2019

The RTP editors share their thoughts on Walmart’s recent gun sales and policy restrictions, and discuss whether other retailers will be incentivized to implement similar policies in-store. Glenn Taylor, Senior Editor: Walmart’s vast influence on American spending (and overall culture) certainly sends a message.

Sporting Goods 150

Sporting Goods Retail Clothing Games 150

RTP blog

JULY 3, 2019

Adam Blair, Editor: Wayfair ’s non-response response to the protests by a group of its employees is classic corporate-speak: “As a retailer, it is standard practice to fulfill orders for all customers and we believe it is our business to sell to any customer who is acting within the laws of the countries within which we operate.”

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B2B Games Operations Fulfillment 150

RTP blog

MARCH 27, 2019

Adam Blair, Editor: It’s a bit of a mystery to me why retailers want to brand themselves as tech companies, at a time when Silicon Valley’s mystique is wearing thin. But if I were running a retail company, I would play up my relationships with customers, along with the trust they (hopefully) have in my stores and products.

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Retail Toys POS Technology 150

Retail TouchPoints

APRIL 5, 2023

A year ago, we’d go to a sports stadium to watch a game. They’ve figured out how to keep 75,000 people occupied for three hours during a game week after week after week. Former Senior Editor Dorothy Crouch conducted this interview.

Food and Beverages 305

Food and Beverages Operations Consumer Omnichannel 305

RTP blog

MAY 30, 2018

The RTP editors discuss whether Amazon’s decisions are a sign of arrogance, or a measure that all retailers may need to take as more brands promise easy returns. That’s a dangerous game in an era when everyone has a social media bullhorn at their fingertips. That doesn’t seem like a good approach to me.

Shipping Costs 150

Shipping Costs eCommerce Social Media Article 150

RTP blog

AUGUST 29, 2018

Debbie Hauss, Editor-in-Chief: Being the cynic I am, I wouldn’t want to be overly optimistic about how the rest of 2018 will play out, particularly considering all the global controversy around tariffs and the U.S. It’s a value vs. experience game that will weed out weaker, less progressive companies. relationship with other countries.

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eCommerce Retail Gifts Consumer Goods 150

RTP blog

MAY 31, 2017

Debbie Hauss, Editor-in-Chief: It’s difficult for us, as retail editors who write about retail technology every day, to believe that a longtime retail CEO would miss the mark on new technology to that degree. It’s okay to test and learn in order to stay in the game. It’s not just about product anymore.

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Retail Technology eCommerce Games 150

RTP blog

MARCH 28, 2018

Debbie Hauss, Editor-in-Chief: As sad as it may be that Toys ‘R’ Us is gone, this was inevitable. Adam Blair, Executive Editor: The nostalgic in me is sad that that the story is over for Toys ‘R’ Us, but the retailer’s demise does raise a valid question: Is there a place for a toy “superstore” in today’s retail landscape?

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Toys Retail Shipping Costs Games 150

RTP blog

OCTOBER 23, 2018

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). The Benefits Of Catering To Top Customers One brand that has taken the CLV concept to heart is the video game company Electronic Arts. In gaming and apps, it’s more like 98% of the revenue comes from 0.2%

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Customer Games Electronics Arts 150

RTP blog

APRIL 5, 2017

Debbie Hauss, Editor-in-Chief: This is a bold and gutsy move on Amazon’s part. Adam Blair, Executive Editor: Amazon certainly does like to keep the industry off-balance, yet this move strikes me as more than just another Jeff Bezos-inspired “Let’s see what will make people really crazy” gambit.

Shipping Costs 150

Shipping Costs Shipping eCommerce Retail 150

RTP blog

MARCH 29, 2017

Debbie Hauss, Editor-in-Chief: As we’ve seen with data security, it’s hard to get ahead of criminals who spend all their time coming up with new ways to hack the system. Tim Parry, Managing Editor: I think this is a case where organized crime can be better defended in the digital world than in the physical one.

Retail 150

Retail Merchant Services Electronics Definition 150

RTP blog

FEBRUARY 14, 2018

Debbie Hauss, Editor-in-Chief: I’d like to applaud Unilever for standing up to the likes of Facebook and Google, but it’s hard to see the light at the end of the tunnel here. Klaudia Tirico, Features Editor: I am not surprised that Unilever is threatening to pull adds from Google and Facebook, in fact, I welcome it.

Other 150

Other Social Media Consumer Electronics Electronics 150

Retail TouchPoints

JULY 3, 2023

The company’s copywriters have taken on the role of editors, and the time saved using AI-generated copy for PDPs enables them to focus on more valuable tasks. “AI We did, because when the pandemic hit it was game on. We’re seeing roughly two weeks’ worth of work done in about two hours.”

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Management Payment Services Payments Operations 274

RTP blog

JUNE 7, 2017

Additionally, the editors discuss what the development indicates about more consumer-oriented applications for VR in retail. Adam Blair, Executive Editor: Being the furthest thing from an early adopter of new technologies, my first-hand experience with VR has been quite limited. It’s innovative!

Technology 150

Technology Definition Games Toys 150

RTP blog

NOVEMBER 21, 2018

Debbie Hauss, Editor-in-Chief: It’s disturbing that Jeff Bezos dragged this out for so long. Adam Blair, Executive Editor: New York Times business columnist James B. Glenn Taylor, Senior Editor: I wouldn’t have minded these selections if two big things about it were different: 1.)

eCommerce 150

eCommerce Food and Beverages Games Other 150

Retail TouchPoints

FEBRUARY 14, 2022

million , or $160,000 per second), but there’s intense focus on their content even by people who don’t watch the game itself. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8

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Marketing Consumer Games Presentation 298

RTP blog

SEPTEMBER 18, 2019

Debbie Hauss, Executive Director, Content: Gaining a competitive edge using experience is a high stakes game in retail today. Glenn Taylor, Senior Editor: If Crate & Barrel has had enough success in two months that it feels confident in expanding, then go for it. Leave with some jeans.”

Retail 199

Retail Workshop Webinar Demo 199

Ecommerce Platforms

JUNE 7, 2023

In this tutorial, we’ll guide you through two options: Adding testimonials to Shopify from scratch (using the Shopify Editor) Using an app to add testimonials to Shopify Let’s get started. Manually Adding Testimonials Using the Shopify Editor In your Shopify Admin, go to Sales Channels > Online Store > Themes.

Shopify 104

Shopify Presentation Social Media Demo 104

RTP blog

MAY 24, 2017

Debbie Hauss, Editor-in-Chief: Right now I think the technology retailers need to pay the most attention to is Artificial Intelligence (AI). Also during the NRF Big Show in January, Girard named a number of retail solution providers that are ahead of the AI game.

Retail 150

Retail eCommerce Technology Leisure 150

Retail TouchPoints

NOVEMBER 1, 2021

Development in VR/AR is much closer to developing 3D video games than creating web applications. Most of these engines were spun out of game development. It provides one central shared content hub and can even offer a visual interface for editors and marketers. Get Started Today.

eCommerce 264

eCommerce Omnichannel Games Shopify 264

RTP blog

JULY 12, 2017

Debbie Hauss, Editor-in-Chief: Chapter 4: The Loyalty Relationship Makeover Schambach hits the nail on the head when he talks about traditional loyalty programs vs. Loyalty 2.0. Traditional programs, while still valuable, happen outside the actual shopping experience.

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Mobile Retail Shopping Carts Technology 150

RTP blog

APRIL 19, 2017

Debbie Hauss, Editor-in-Chief: It is a smart tactical move by Walmart to keep customers interested in visiting the store. Adam Blair, Senior Editor: In the “war” with Amazon, Walmart is playing to its strengths by leveraging its enormous footprint of brick-and-mortar stores — an asset Amazon lacks, at least for the present.

Shipping Costs 150

Shipping Costs eCommerce Presentation Shipping 150

Ecommerce Platforms

MAY 5, 2023

Zazzle's product catalog offers more than 3,200 items organized into the following categories: Home, sports, and games Clothes and accessories Invitations and stationery Arts, crafts, and party supplies Office and school Electronics Baby and kids Weddings You can use Zazzle’s free design tool and templates to kickstart the customization process.

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Shipping Costs Payment Services Shipping eCommerce Platforms 104

Retail TouchPoints

JANUARY 24, 2023

The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023. The NRF Big Show , held in NYC Jan. 15-17, did more than bring together more than 35,000 attendees and 1,000 exhibitors.

Food and Beverages 277

Food and Beverages BigCommerce Home Furnishings PayPal 277

RTP blog

SEPTEMBER 19, 2017

And Lessons Learned From A Grocery Home Delivery Trial By Debbie Hauss, Editor-in-Chief Look, I understand why Whole Foods agreed to be acquired by Amazon — the traditional grocery industry is taking a beating from all sides. But being swallowed up by Amazon can be good news and bad news.

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Subscription Games Presentation Events 150

RTP blog

MARCH 14, 2017

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. Together via Facebook Live, friends can play games, travel to the bottom of the ocean, watch movies or visit the Facebook offices.

Small Business Retail 150

Small Business Retail eCommerce Retail Payment Services 150

Retail TouchPoints

DECEMBER 17, 2020

This year’s judges were Jessie Dowd, former Editor in Chief of design:retail and now Senior Editor of Retail TouchPoints ; Anne Kong, Associate Professor, program coordinator for visual presentation and exhibition design at the Fashion Institute of Technology ; and Judy Bell, Founder of Energetic Retail.

Arts 299

Arts Gifts Presentation Apparel 299

Kissmetrics

DECEMBER 3, 2020

Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. For example, if you want to execute a comprehensive on-page SEO campaign, you may require (among others): A content strategist An SEO writer An editor.

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SEO Social Media Other Reference 362

RTP blog

APRIL 10, 2018

By Adam Blair, Executive Editor When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies and kittens romping through the halls of your hotel, you just can’t have a boring chatbot. She’ll say things like ‘I see your cocktail hand is empty.

Presentation 170

Presentation Games Arts Customer 170

Algopix

JULY 16, 2023

Effective email marketing is a game-changer for eCommerce businesses. With its drag-and-drop editor, you can easily design visually appealing emails without any coding knowledge. It provides a drag-and-drop email editor, pre-designed templates, and automation workflows to create engaging campaigns.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

lateshipment

NOVEMBER 18, 2022

In such cases, you can make use of an online video editor tool to edit your videos based on the appropriate spec. If you’re new to the whole video marketing game, you can try out A/B testing or split testing by having two or more options or variants with your video content (copy and thumbnail), placement, dimension, etc.

eCommerce 130

eCommerce Marketing Information Small Business Retail 130