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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. For shoppers, BNPL is a seamless payment method that helps break up their purchases into several installments, bringing more cash flow and budgeting flexibility.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

Richpanel may look like a simple chat box on the frontend, but it expands into a powerful end-to-end customer service platform that extends beyond serving users on the website, by offering a combination of tools for both online sellers and the customers who land on their websites. Customer Self-Service Portal. Multichannel Support.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process. Let’s go ??.

Games 142
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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon ’s relationship with the businesses that sell on its platform has become essential to its success. The New ‘as-a-Service’ Frontier. Together we have broken down so many of those barriers,” Mehta added.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. But in order to compete, brands need to do just that.

eCommerce 139
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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Some ecomm platforms are quick and easy to implement for small businesses that have moved online. Some are embedded in much larger supply chain offerings that include in-store technologies. .