Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
Retail TouchPoints
SEPTEMBER 23, 2022
This kind of thinking goes against the traditional retail wisdom that you should keep your customer with you at all costs. We want our customer to be able to engage with our brand in a seamless fashion across all our different channels so we can meet her where it’s convenient for her and where she’s happiest shopping.”.
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