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How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

Retail TouchPoints

The metrics for success remain undefined, the distance between theory and application uncertain. Incorporating simulation and gaming as a vehicle for knowledge delivery and practice creates impactful learning by triggering the intrinsic motivation key to creating behavioral change.

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Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

Retail TouchPoints

For retailers with years of brand loyalty built in the physical world and those for which the metaverse is their first introduction to markets, a pivotal question exists: how can retailers deliver strong customer service in a new, undefined, virtual environment? Retail in the Metaverse, Today and Tomorrow.

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Why View-Time Optimization (VTO) is a bad idea

Email Audience

But Validity leaves a lot undefined as they present their go-to-market product pitch and as such, I’m suspicious that these early results aren’t going to hold up at scale. This is a pay-for-play scheme limited only to a small number of the internet’s inboxes that tries to game the system for people’s limited time and attention.

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Trading places: Five things heritage brands can learn from start-ups

365 Retail

Lower levels of influence and reputation in their sector means these brands have to be one step ahead of the game at all times, anticipating opportunities in the market or among audiences. Too much undefined or unclear strategy can actually shackle, confuse and detract from the pragmatic guidance the heritage brand needs for growth.