Nisa retailers help consumers find Father’s Day gift

The campaign will be running in stores, supported by online activity on Nisa’s consumer website and social media channels, with alcoholic gifts being the key focus of the Father’s Day promotion this year.

Nisa partners have been supplied with themed point of sale and gondola end kits to draw attention to the deals in-store.

Some offers included in the promotion are: Mars Celebrations 240g, Cadbury Roses 186g and Cadbury Heroes 185g at £2, Malteser Truffle gift box at £3.50 and deals on a wide selection of wines, spirits, beers, ales and ciders, including Jack Daniels whiskey in both original and Tennessee Honey flavour varieties at just £20 each.

Philippe Rondepierre, head of marketing at Nisa, said: “Given the current circumstances, celebrating events such as Father’s Day will be done in a very different way than usual.

“However, with consumers continuing to shop locally for essentials and even their weekly shop, we believe Nisa retailers are well placed to cater for their gifting needs too with a wide range of options and encourage incremental sales in the run up to this key occasion.”