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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78
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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125
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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

After you connect Albert to your accounts, you can instantly watch the program build or enhance your campaigns based on market data. Through Albert, you are not only able to get real-time recommendations but also have the choice to let the system make necessary changes for you. But it also works just as well for small business owners.

Marketing 118
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

With server-side testing, users get split into a control or variation group at the server level – with the added bonus of not impacting site speed! At ROI, we are working on a Unified Marketing Modeling process to understand how traffic through different channels affects total site revenue versus focusing on channel-specific revenue and ROAS. We’re

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return.

eCommerce 195