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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Bark does this best because the brand is built upon a dog-obsessed culture that’s original, authentic, and dedicated to making every moment special for dogs and their guardians.”

Toys 249
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A Marketer’s Guide to the Metaverse

Kissmetrics

The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. How can they use the metaverse to their advantage so they aren’t stuck in the dark ages? Metaverse and NFT: How Are They Related? What Is the Metaverse?

Games 363
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If You Want to Succeed in High-Heat Retail, Bake Fairness into the Experience

Retail TouchPoints

Everything from limited edition sneakers to international stadium tour tickets have become seemingly unattainable. The World of ‘Hype’ Starting with designer collaborations in the early 2010s, the desire for limited edition, or what is now classified as “hype” products, has become a popular purchasing pattern among millennials and Gen Z.

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Challenges Faced by Emerging Brands in the Retail Industry

Retail TouchPoints

In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one thing in common: access to capital. This accessibility has historically allowed emerging brands to scale their businesses, gain widespread distribution and seamlessly find their way into consumers’ hands.

Retail 246
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Where to Next for the Experience Economy?

Retail TouchPoints

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Disney was cited as a shining early example of the experience economy in action.

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Challenges Faced by Emerging Brands in the Retail Industry

Retail TouchPoints

In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one thing in common: access to capital. This accessibility has historically allowed emerging brands to scale their businesses, gain widespread distribution and seamlessly find their way into consumers’ hands.

Retail 243
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. We’ll look at their classifications, how to identify them and considerations when shipping and handling them abroad. The classes are listed and defined below. There are six sub-classes within this group.

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