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How to Build a Loyalty Program in the Apparel Industry

Smile.io

From celebrity merchandise to second-hand streetwear, to new and emerging clothing brands, the apparel and fashion industry is a trillion-dollar business. It’s estimated that the global apparel industry “is expected to exceed $1.7 trillion to be exact. trillion in 2023, a 13.7% year-over-year increase.”

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all retail sectors. Seizing the Moment That opportunity lies in the retail loyalty program.

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Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. One way to improve targeting and increase loyalty is to offer consumers personalization that really meets their needs. Ask Questions, Get Answers.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 1

Fabric

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 2 , we will delve deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products. Let’s dive in! This is especially true in the $1.53 What Is Dropshipping?

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How the Subscription Economy Is Reimagining Every Industry

Retail TouchPoints

While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business. What Makes Subscriptions Appealing?

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Want to Win the Consumer in 2023? Start with Trust, Especially when it comes to ESG

Retail TouchPoints

The question is: how can brands build and maintain the type of consumer trust that leads to both loyalty and greater reach? Creating your ESG Programs One of the best ways retailers can better align with consumers around trust is by putting their ESG initiatives at the forefront. Pre-pandemic, that number was 70%.

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What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

With global attention focused on mitigation, adaptation and resilience, how are retailers managing related risks and considering possible business opportunities? The risks of climate change took center stage during 2021, as UN scientists linked global warming directly to human activities. Divergence in Practices Among Retail Subsegments.

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