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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 313
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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Brooks holds a B.A.

Marketing 266
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Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider.

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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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Simplify supply chain complexity and seize the future

Retail Technology Review

The combination of globalisation, e-commerce and the Internet has blown apart the post-war ‘standard business model’, which saw large companies enjoying ever-greater economies of scale through mass production and mass marketing.

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7 Go-To Halloween Products To Sell Online

ecomdash

Just take a look at some of the statistics from Halloween 2017: Retail spending for Halloween 2017 reached $9.1 According to Internet Retailer, 1% of people who celebrate Halloween , will shop for some of their Halloween-related items online. Party supplies. Need help marketing your products? Decorations.

Jewelry 96
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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. Five Years In: What I’ve Learned About Building a 21st Century Retailer. The Marketing Stack: Demystify the Array of Solutions to Build and Optimize.

eCommerce 100