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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

To succeed in this market, retailers and brands should not overgeneralize when it comes to examining the drivers of consumer behavior,” said Jill Standish, Senior Managing Director and Global Lead for Accenture’s Retail industry practice in a statement.

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

This is the role that customer lifecycle management plays in ecommerce—creating brand loyalty while establishing and skyrocketing customer retention. For example, some customer lifecycle management best practices involve utilizing seamless customer lifecycle marketing automation. Customers can check their emails at their leisure.

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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. While Salesforce does dabble in other areas of the software market, it's best-known for its customer relationship management solution.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. According to drift, they are the fastest growing brand communication channel. Choose your Channel(s). In-chat payments.