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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel. Choose your Channel(s). Prevent returns.

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Are Fickle Millennials the Best Omnichannel Shoppers?

OrderDynamics

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. First of all, why look for the best omnichannel shoppers? Why take on such a big effort?

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Ecommerce Statistics

Ecommerce Platforms

on non-mobile devices. 55% of companies have a mobile-optimized website, mobile app, or both. 25% of people 16 to 24 use voice search on mobile devices. Between 20 and 25% of all mobile queries are voice searches.(Search AR market will reach $83 billion by 2021, driven primarily by AR on mobile devices.

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Retail Tech Learnings from NRF 2018

OrderDynamics

Here’s what you need to know: Omni-Channel Retail. You cannot possibly be in retail, and not know about the omni-channel retail concept. A growing body of retailers are not only talking about it, but also actively offering omni-channel services. Like before NRF 2018 definitely brought advanced technologies to the forefront.