FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 179

Games Marketing Events Merchant Services 179

Retail TouchPoints

JULY 31, 2023

Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a broader shift in marketing attribution. What’s the Change — and Why? What the walled gardens giveth, they also taketh away.

Multi-channel 187

Multi-channel eCommerce Channel Marketing 187

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 216

Multi-channel POS Customer Data Mobile 216

Retail TouchPoints

OCTOBER 3, 2023

The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies. ” . ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

Groove

FEBRUARY 20, 2024

A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 195

Shopify eCommerce B2B Live Chat 195

Retail TouchPoints

FEBRUARY 4, 2021

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise builds on the personalization capabilities of the solution provider’s earlier offerings.

Channel 149

Channel Multi-channel Recommendation Operations 149

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

lateshipment

SEPTEMBER 12, 2023

Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period. Adapt a multi-channel marketing strategy Be where your customers are.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

FEBRUARY 15, 2022

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Ultra-rapid grocery delivery will gain further influence.

Shipping Costs 308

Shipping Costs Payment Services Multi-channel Mobile Payments 308

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 198

eCommerce Order Fulfillment Fulfillment Multi-channel 198

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Reach Customers On Any Channel. Advanced pop-ups.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

RTP blog

SEPTEMBER 18, 2017

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. There must be a seamless experience across the web and app interfaces so consumers can instinctively use whichever channel they choose.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.

Consumer 209

Consumer Leisure Multi-channel Retail 209

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 247

eCommerce SEO Events Recommendation 247

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 291

Social Media Multi-channel Consumer Comparison Shopping 291

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? The ecommerce brands he’s obsessed with.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Retail TouchPoints

OCTOBER 19, 2022

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.

Merchant Services 264

Merchant Services eCommerce Shipping Costs Multi-channel 264

Groove

APRIL 1, 2022

No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online. Let’s get your store thriving! Don’t ever forget this!

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

AUGUST 29, 2023

Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. Think big — way outside the product recommendations box. It has to be cross-channel. Instead, build practices to stay close to customer insights.

Multi-channel 214

Multi-channel Retail Customer Experience Customer Data 214

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

Algopix

APRIL 13, 2021

Are you interested in mastering the art of multi-channel selling? How to Do Multi-Channel Selling Right is an upcoming webinar featuring Algopix—the only cross marketplace research platform and popular eCommerce order fulfillment solution Cahoot. Use market intelligence to improve your pricing strategy.

Multi-channel 78

Multi-channel Shipping Costs Webinar Order Fulfillment 78

Omnisend

JUNE 4, 2021

Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Many traditional marketing efforts center around social and email marketing platforms. Understanding SMS reliability and how to improve upon it are key to making this communication channel shine.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Omnisend

MAY 10, 2023

Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy. Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. This combination allows marketers to send out relevant, personalized emails that convert.

Multi-channel 88

Multi-channel Live Chat Books Recommendation 88

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares. Big-box retailers are getting beaten on price.

Subscription 286

Subscription Shipping Costs Multi-channel Consumer 286

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. That’s not measly amount of cash –– not even for multi-million dollar online stores. That’s not measly amount of cash –– not even for multi-million dollar online stores. It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Retail TouchPoints

AUGUST 11, 2022

Responsibility for your gift card program typically lives in the marketing department. In the past year, the industry has seen multiple multi-million-dollar lawsuits filed and settled against well-established brands such as Dunkin’ and H&M.

Gifts 232

Gifts Payment Services Payments Multi-channel 232

Ecommerce Platforms

OCTOBER 12, 2022

We’ve rigorously tested and compared them both to help you understand which stands out in the following categories: Main Features Pricing Design Marketing Customer Support. They have plenty of other themes that you could technically use to make an online store, but it’s recommended you choose one that’s designed for ecommerce catalogs.

BigCommerce 209

BigCommerce Payment Services Merchant Services Shipping Costs 209

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. Invest in an SEO-friendly website and optimize your checkout process to make it a profitable sales channel.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. They focus on the right PPC channels. What channels are you considering?

PPC 279

PPC Multi-channel Social Media B2C 279

Algopix

JANUARY 22, 2024

After all, marketing to an existing customer is much easier than continually finding new ones. Provides referrals/reviews: As brand advocates, they are likely to recommend you to friends or leave positive reviews. Personalized Communication Use purchase history data to tailor content and product recommendations.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Algopix

MAY 29, 2020

The eCommerce industry continues to grow every year, and online retailers feel the pressure that comes with increased competition in all areas and markets across the eCommerce world. Here are 5 essential reasons why using product market research platform is necessary to all Amazon, Walmart, and eBay sellers: 1.

Shipping Costs 78

Shipping Costs Marketing Multi-channel PayPal 78