Omnisend

NOVEMBER 3, 2020

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

Social Media 148

Social Media Multi-channel Channel Reference 148

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. However, while Shopify is a versatile and widely used solution, the platform does have a few drawbacks.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. In fact, more than 50% of companies are using marketing automation. What Is Marketing Automation?

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

Social Media 187

Social Media Marketing Article Management 187

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Table of contents What is multi-channel retailing?

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 269

Games Social Media Multi-channel Consumer 269

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 217

Social Media Marketing Customer Recommendation 217

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Korona

APRIL 1, 2021

Digital channels and the ability to keep in constant and instant communication with shoppers have made this easier than ever. There are different retailing channels for any type of business. Instead, focus on a few areas where you can increase your omnichannel marketing and grow your presence. You should be no different!

Multi-channel 52

Multi-channel Channel Small Business Retail Retail 52

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. This is exactly why marketers need a customer data platform (CDP) that directly powers marketing. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

lateshipment

SEPTEMBER 12, 2023

Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 200

Consumer Marketing Multi-channel Accessories 200

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 268

Retail Social Media Multi-channel Channel 268

Retail TouchPoints

JANUARY 14, 2021

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist. We Are Social also has been appointed as the lead social media agency for buybuy BABY.

Beauty and Health 150

Beauty and Health Marketing Multi-channel Social Media 150

Retail TouchPoints

NOVEMBER 14, 2022

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. Users can also share the images on social media and other platforms to get feedback or just for fun.

Multi-channel 333

Multi-channel Consumer Payment Services Social Media 333

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 282

Multi-channel Games Retail Social Media 282

Frooition

MAY 8, 2019

Whether that means setting targeted ads to drive customers from social media to your product pages, or listing your products on high traffic marketplaces, you’re going to need to spread your brand further to catch more customers. Choosing sales channels. Each channel brings its own challenges. 3PL and FBA.

Multi-channel 69

Multi-channel eCommerce Channel Shipping Costs 69

Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

Social Media 147

Social Media Books Fashion Consumer 147

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. That’s called inbound marketing for ecommerce, and that’s what we’ll explain in this guide. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 179

Games Marketing Events Merchant Services 179

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. This can help retailers tailor their marketing and communication efforts to specific customer segments, resulting in more targeted and effective campaigns.

Social Media 264

Social Media Multi-channel Customer Loyalty Shopify 264

Retail TouchPoints

DECEMBER 2, 2022

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. From Pushcart to Multi-Generation Local Business.

Social Media 268

Social Media Multi-channel WooCommerce eCommerce 268

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Retail TouchPoints

NOVEMBER 12, 2020

Rillavoice can dive into specific areas such as: Marketing: Which channels are driving foot traffic into stores? Social media or word of mouth? Additionally, multi-branded retailers can sell this conversational data to their brand partners for additional revenue. Price, fit or competition? including CCPA.

Multi-channel 231

Multi-channel Customer Social Media Retail 231

Algopix

NOVEMBER 6, 2023

One strategy that has become increasingly important in this pursuit is multi-platform analysis. These platforms offer a vast customer base, streamlined logistics, and access to a global market. This is where multi-platform analysis becomes a critical strategy for success. What Is Multi-Platform Analysis?

Multi-channel 116

Multi-channel eCommerce Order Fulfillment Social Media 116

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Omnichannel Marketing.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Optimizely

OCTOBER 10, 2018

But because subscription boxes are such a successful business model, the market has also gotten far more competitive. This is exactly why Yosef “Joe” Martin decided to get directly involved in marketing his beauty subscription box company, Boxycharm. But he quickly recognized a massive opportunity in the beauty box market.

Subscription 150

Subscription Marketing Social Media B2C 150

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

OCTOBER 19, 2022

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.

Merchant Services 266

Merchant Services eCommerce Shipping Costs Multi-channel 266