Latest Proposed Federal Privacy Law Faces Favorable Winds
Forrester eCommerce
APRIL 22, 2024
Senator Maria Cantwell and Representative Cathy McMorris Rodgers introduced a new federal privacy bill last week.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Forrester eCommerce
JULY 21, 2022
Yesterday, the US House Committee on Energy and Commerce voted to pass the country’s first comprehensive privacy bill, the American Data Privacy and Protection Act. For marketers who don’t have time to read 132 pages, we’ve broken down the key takeaways. This is a milestone as the bill moves through the legislative process.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
How Retailers Are Transforming Customer Experiences with Data & AI
Turn Payments Into Personalization: Unlock the Value of Transaction Data
Forrester eCommerce
APRIL 16, 2021
Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.
Forrester eCommerce
JANUARY 27, 2023
The privacy landscape is shifting quickly. It's a critical time for B2C marketers to get involved in their organizations’ privacy programs.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Forrester eCommerce
AUGUST 18, 2021
Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers.
Forrester eCommerce
MARCH 8, 2024
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
Forrester eCommerce
APRIL 4, 2024
The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. While the settlement […]
Forrester eCommerce
SEPTEMBER 29, 2022
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.
Forrester eCommerce
NOVEMBER 7, 2022
Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.
Forrester eCommerce
APRIL 1, 2022
Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing.
Practical eCommerce
FEBRUARY 2, 2024
Eliminating URL tracking parameters forces marketers to find other attribtution methods. The post Privacy Tactics Complicate Ecommerce Marketing appeared first on Practical Ecommerce.
Forrester eCommerce
MAY 7, 2020
To learn more about how privacy and data ethics regulations will affect retail marketers, we spoke with Andrew Hogan and Fatemeh Khatibloo, who are […].
Retail TouchPoints
MAY 25, 2022
With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.
Forrester eCommerce
MAY 5, 2022
In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike.
Retail TouchPoints
SEPTEMBER 18, 2023
The Irish Data Protection Commission (DPC) has fined ByteDance -owned TikTok €345 million (approximately $368 million ) for a series of violations of children’s data privacy. Elaine Fox, TikTok’s Head of Privacy for Europe, said in a statement that the company disagrees with the decision, particularly the size of the fine.
Retail TouchPoints
SEPTEMBER 28, 2021
Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. As Privacy Concerns Mount, Transparency and Communication Are Key. For others, data is oil.
Retail TouchPoints
OCTOBER 25, 2022
The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Against this backdrop, tech giants like Apple and Meta continue to weigh the best methods for providing privacy controls on behalf of their users, all while remaining mindful of potential blowback to the ad revenue that supports their business.
Forrester eCommerce
APRIL 25, 2023
With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.
Forrester eCommerce
FEBRUARY 23, 2024
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done. A closer look at the […]
Forrester eCommerce
JULY 12, 2023
In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.
Kissmetrics
JUNE 10, 2021
If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?
Retail TouchPoints
AUGUST 16, 2022
As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.
Forrester eCommerce
APRIL 7, 2023
This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now.
Forrester eCommerce
OCTOBER 26, 2020
Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.
Retail TouchPoints
APRIL 14, 2022
Privacy has always been a hot topic, but recently temperatures have been rising. On the bright side, these changes in the consumer privacy landscape can be a game-changer for retailers that take the time to truly understand their consumer. But how can businesses benefit from this in this new era of privacy protection?
Retail TouchPoints
DECEMBER 1, 2023
When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy.
Forrester eCommerce
MARCH 17, 2021
There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.
Forrester eCommerce
MARCH 22, 2021
First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. There’s a perfect storm brewing over the advertising ecosystem in Asia.
Retail TouchPoints
APRIL 24, 2024
The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We
Retail TouchPoints
JULY 21, 2022
Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.
Forrester eCommerce
OCTOBER 31, 2019
There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored.
Forrester eCommerce
JUNE 7, 2023
Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.
Retail TouchPoints
JANUARY 15, 2021
General Motors: Mary Barra, Chairman and CEO of General Motors, launched new product lines from GM including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market. Maverick Carter, CEO of The Springhill Co.;
Retail TouchPoints
OCTOBER 2, 2023
A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.
Groove
DECEMBER 5, 2022
Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. The Challenge. Who is Caragh Nursery? Our Solution.
Forrester eCommerce
FEBRUARY 5, 2020
(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.
Kissmetrics
OCTOBER 7, 2021
For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? By blocking these cookies, users can increase their privacy and security.
Omnisend
SEPTEMBER 23, 2021
This is reflected in the graph below, showing the adoption rate from September 15 until September 22: Before the Monday iOS 15 release, only 0.77% of contacts had started using Mail Privacy Protection. Essentially, this new feature would show a 100% open rate for email marketers, whether the user has opened the email or not.
Forrester eCommerce
APRIL 22, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.
Forrester eCommerce
FEBRUARY 25, 2020
In the meantime, rules — including those applicable to data privacy — will continue to apply as normal. With Brexit official as of January 31, the UK and the EU now have just 10 months to hammer out the policy details of their separation. However, Google isn’t waiting for the end of the transition period […].
Forrester eCommerce
MAY 14, 2019
Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.
Retail TouchPoints
MARCH 26, 2024
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content