Optimizely

OCTOBER 16, 2018

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed? Cart Abandonment. Social Proof.

Marketing 305

Marketing Shopping Carts Social Media Games 305

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Why an Ecommerce Marketing Plan Is Important?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

Groove

MARCH 11, 2024

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business.

X-cart 195

X-cart Merchant Services Shopping Carts Shipping Costs 195

Retail TouchPoints

SEPTEMBER 15, 2021

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 221

Marketing Shopping Carts Social Media Technology 221

Retail TouchPoints

FEBRUARY 12, 2024

Fortunately, shoppers don’t just have to cross their fingers and hope threat actors overlook their shopping carts. Avoid shopping on public WiFi Most people believe using public WiFi is safe by default. Here are a few tips that shoppers can use year-round to stay safe and boost their cybersecurity: 1.

Social Media 221

Social Media Payments Shipping Download 221

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Or marketers can include a button to count likes, similar to Facebook.

Marketing 251

Marketing Document Payment Services Shopping Carts 251

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. However, marketing online doesn't have to be a chore. What is Ecommerce Marketing? What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

Groove

MARCH 11, 2024

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business.

Shipping Costs 195

Shipping Costs Payments Shopping Carts Shipping 195

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. Kaviyo and ActiveCampaign are two of the industry's best marketing automation solutions. Is your company ready for this kind of growth?

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 271

Omnichannel Social Media Mobile Fashion 271

Omnisend

APRIL 29, 2021

Launching your clothing brand may seem like a pretty challenging task, but the marketing process can be even more daunting. With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Here we take a deep dive into the top clothing brand marketing ideas you need to try out.

Clothing 146

Clothing Marketing Social Media Omnichannel 146

Retail TouchPoints

APRIL 22, 2024

Here are three examples of non-linear CX in action: Multichannel support: In the non-linear world, customers can jump from social media to email to phone, all without missing a beat. Matt Whitmer is the Chief Revenue Officer and SVP of Marketing at Mosaicx , a leading conversational AI provider.

Customer Experience 286

Customer Experience Arts Customer Telecommunications 286

Optimizely

APRIL 23, 2018

Are you getting actionable insights that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

Optimizely

MARCH 12, 2019

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We followed along from the first marketing touchpoint to post-purchase to learn what’s driving the growth behind this drinkable brand. ? Cart Abandonment.

Marketing 150

Marketing Definition Shopping Carts Social Media 150

ecomdash

JUNE 22, 2018

Well, this is why shopping carts like Shopify ang BigCommerce exist. A shopping cart is a type of ecommerce software that helps website visitors purchase items online. With the many options on the market these days, how do you choose the right shopping cart for you? Marketing & SEO: SEO features.

Shopping Carts 68

Shopping Carts Merchant Services Shipping Costs 3dcart 68

Retail TouchPoints

JULY 30, 2021

According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 In fact, statistics at every step of the sales funnel show that retailers can only capture a very small portion of the total available market. The statistics are staggering. trillion 2021: $6.68 in the U.S.,

Marketing 279

Marketing eCommerce Payments PPC 279

Groove

JANUARY 19, 2022

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

JULY 13, 2020

A survey by CMO Council and Catalina found that 72% of marketers said the time gap from insight to action is too long, and nearly 60% point to inconsistencies with the level of depth and granularity of customer insights — while another 36% admit they simply don’t have the data they need to know shoppers.

Marketing 187

Marketing Social Media Shopping Carts Information 187

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Let’s walk through perhaps the most popular micro conversion on a website: adding an item to a shopping cart. Why Micro Conversions Are Important to eCommerce Success.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Follow these steps to learn how to attract more customers with Instagram Shopping Ads. Reach Broader Audiences.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Optimizely

APRIL 23, 2018

Are you getting actionable insight that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

Social Media 150

Social Media Marketing X-cart Payments 150

Retail TouchPoints

OCTOBER 4, 2023

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences. Her background includes startup, pre- and post-IPO, turnaround and enterprise SaaS software firms.

Omnichannel 252

Omnichannel Merchant Services BigCommerce Payment Services 252

UpSellIt

SEPTEMBER 8, 2023

Review your audience trends and shopping reports before developing your strategies so you can maximize your profit potential. Next, outline your calendar with important dates so you can roadmap the release of promotional emails, special marketing material, and social media announcements.

Marketing 132

Marketing Shipping Costs Recommendation Social Media 132

Ecommerce Platforms

JULY 25, 2022

Marketed as “Selling for starters,” the Shopify Starter plan is an entry-level ecommerce plan from Shopify , which helps users sell products online without complicated tools, high pricing, or even the need for your own website. Or for those interested in selling a handful of products from social media or their own websites.

Shopify 211

Shopify Payments Merchant Services Payment Services 211

Kissmetrics

MAY 5, 2021

AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and revise content to fit our desired context and avoid misunderstandings in the online world. Instead, using AI can speed up the writing process and enable marketers to churn out more content for the sales funnel.

Marketing 253

Marketing Article X-cart SEO 253

Ecommerce Platforms

MAY 24, 2023

With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools. In this article: What is an AI Marketing Tool?

Marketing 118

Marketing Payment Services SEO Social Media 118

Retail TouchPoints

NOVEMBER 15, 2022

Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. With brands looking to bring direct marketing into the 21 st century at last, linking TV ads and ecommerce is critical.

Consumer 239

Consumer Shopping Carts Social Media Clothing 239

Retail TouchPoints

MAY 19, 2021

Digitized in-store shopping experiences are the future for brick-and-mortar stores, and organizations need to prioritize solutions that will help them target individual customers and convert sales. 4 Solutions for Digitizing the In-Store Shopping Experience. Data will Drive the Return to In-Person Shopping.

Marketing 167

Marketing Retail Shopping Carts Social Media 167

Groove

NOVEMBER 26, 2019

Buyer personas are fictional representations of your ideal customers based on market research and real data about your existing customers. According to HubSpot, websites that used marketing personas were 2-5 times more effective and easier to use by targeted users. for social media and 0.6% Compare this to 0.4%

Payment Services 352

Payment Services Payments Social Media eCommerce 352

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. A “quick convert strategy” has been key to bringing new store concepts to life in different markets. billion globally by 2026.

Retail 352

Retail Social Media Technology Events 352

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. But what can you do after that? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Retail TouchPoints

OCTOBER 26, 2023

And that mentality of empowering people’s entrepreneurial drive extends inside the organization as well, where Home Depot has built a robust retail media operation that began long before “retail media” was a commonplace term. As a result, our media offering grew on-site and off-site at the same time.

Retail 257

Retail Social Media Definition Marketing 257

Omnisend

JANUARY 16, 2023

If you want to reap the benefits of email marketing this year, then this Wix email marketing guide is for you. As a business owner, you want to invest your dollars in marketing channels that give you high returns. Email marketing is not only cost-effective but also delivers one of the highest ROI of all marketing channels.

Marketing 146

Marketing Live Chat Books Social Media 146

Groove

APRIL 28, 2022

Get ready to learn more about this incredibly successful email marketing story below. Bronto became end of life at the end of May 2022, meaning that the platform no longer supported Shambhala’s email marketing efforts. The Abandoned Cart Flow. So, they reached out to our team for help with using Klaviyo email and SMS.

Merchant Services 370

Merchant Services Books Shopping Carts Social Media 370

Ecommerce Platforms

JULY 7, 2020

You shouldn't really use too many apps for your store (they can sometimes cause performance issues,) but it's ideal to at least have options for apps in social media, marketing, design, sales, and more. We also like to see integrations to social media stores and marketplaces, like on Instagram and Facebook.

Payment Services 262

Payment Services Shipping Costs Merchant Services Payments 262

BigCommerce

APRIL 18, 2018

Virtually every marketing and business decision in these organizations is guided by data. Tracking and measuring the right KPIs can improve your business and marketing decisions. Cost Per Acquisition (CPA): This is the amount you pay for a customer acquisition (lead or sale, this is defined by you) based on your marketing efforts.

Download 418

Download eCommerce Social Media Shopping Carts 418