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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? then you're in the right place. Imagine you’re a business selling handcrafted leather shoes.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business.

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Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Retail TouchPoints

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Does your order fulfillment strategy live up to your customers’ expectations? Having the best product or lowest shipping fee will no longer guarantee you a sale.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

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How to Sell & Ship Perishable Goods Online

Groove

Online advertising in conjunction with a stunning eCommerce site equips merchants with a wide net that can capture new first-time customers. By offering a frozen food product like this online, a customer willing to pay the associated costs will be able to enjoy it from the comfort of their home all year long. Shipping Requirements.

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You Choose: Free Shipping vs. Lower Prices

ChannelAdvisor

Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. The Psychology of Online Pricing. This is called the zero price effect , or the irrational urge to get free stuff. Source: Shippo, 2021.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. Still, the cost of chargeback fraud is simply too high to ignore. For every $100 in chargebacks, your true chargeback cost is $240.