Profitero

APRIL 18, 2017

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

ROI Revolution

OCTOBER 4, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. CVS: The CVS Media Exchange (CMX) launched just last year. Attribution, unique. September 13. Programmatic vs. Google Display Network.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

ROI Revolution

NOVEMBER 1, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. CVS: The CVS Media Exchange (CMX) launched just last year. Attribution, unique. September 13. Programmatic vs. Google Display Network.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78

ROI Revolution

DECEMBER 6, 2021

69% of programmatic buyers say that Amazon DSP is the best demand-side platform to navigate the shift away from third-party cookies, followed by Google Display & Video 360 at 63% and Verizon Media DSP at 55%. Mobile is the top category for US programmatic video ad spend at 75%, followed by connected TV at 16% and desktop at 9%.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

DECEMBER 13, 2021

69% of programmatic buyers say that Amazon DSP is the best demand-side platform to navigate the shift away from third-party cookies, followed by Google Display & Video 360 at 63% and Verizon Media DSP at 55%. Mobile is the top category for US programmatic video ad spend at 75%, followed by connected TV at 16% and desktop at 9%.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78