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How SaaS Companies Can Calculate (and Reduce) Their CAC Payback Period

FastSpring

Tunguz looks at a hypothetical SaaS company making $625k in Annual Recurring Revenue (ARR), and it’s growing at 15% a month. This is the simplest way to calculate your CAC Payback Period: Take your CAC, and divide them by your Monthly Recurring Revenue (MRR), minus your Average Cost of Service (ACS). Let’s use an example.

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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Personalize communication across all channels. Don’t be just another SaaS business that cuts 5% off their subscription plans and expects the customers to come rolling in. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). Get All Your Channels on the Same Page.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue. Here’s why (and how) you should revisit SMS marketing to generate revenue. The average CTR for PPC ads is even worse at 2%. SMS Marketing Tip #1. SMS Marketing Tip #2. SMS Marketing Tip #3. But that’s a myth.

Payments 354
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 1998 PayPal launches as an online payment system.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. Consumer spending habits returning to normal.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

billion in revenue. Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 Digital emerged more than ever as a channel for consumers looking for home products. Consumer electronics saw nearly 16% revenue growth last year. growth this year. million in 2021 and hit $502.6

eCommerce 148