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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B).

eCommerce 417
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. This is a raw podcast created for online retailers by online retailers.

eCommerce 187
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Amazon vs Etsy: Which is the Best Marketplace for You?

Ecommerce Platforms

Amazon vs Etsy: which marketplace is best for your budding business? Both Etsy and Amazon offer online retailers an excellent opportunity to connect instantly with an audience of engaged consumers. Alternatively, you might consider selling on Amazon and Etsy to increase your customer base and revenue, alongside an online store.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

eCommerce 195
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

By planning today, you’ll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by — especially if you’re a small business making the most of the limited staff you have. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Retail sales, however, continue to decline, down 3.9% Grocery, office supplies, electronics, and, of course, essential goods are some of the categories that have grown the most online during the pandemic. retail ecommerce up 44.5% of retail sales in 1992, which was down to 3.7% retailers grew 30.1% – that’s $60.42

eCommerce 193