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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

Email and search marketing followed. The concept of omnichannel shopping was born, with each digital touchpoint serving as its own independent operation. But, as discussed earlier, this led to a decentralized mess of disparate technologies. Mobile apps and websites developed separately from flagship ecommerce sites.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

To sustain itself, retail will need to adapt from the industrial-era approach of sell, sell, sell, to a more mindful method of operations — one that sources well-made goods that are built to last and are created with the least ecological impact from manufacturers powered by green energy.

SEO 247
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The Future of Digital Marketing: Emerging Trends to Watch in 2024

Digital Doughnut

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies.

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How to Find Specialized Marketing Agencies

Kissmetrics

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. Not only are they able to identify and address your unique pain points , but they can also make your business operations more effective.

Marketing 254
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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

Marketing 118