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The campaign consists of an on-pack promotion running across Quaker’s sachets, family packs, and Traditional Rolled Oats, offering shoppers the chance to win prizes, including “home experiences, staycations, and outdoor activities”.
The brand said the prizes will cover both at home and outdoor options for the winners to pick what suits them best and will “reflective of what is possible based on COVID restrictions”.
Quaker will also be showcasing its new Quaker Oat So simple sachet flavours – Classic Banana and Velvety Chocolate – at the end of its Go Forridge TV advert.
Danielle Mendham, senior brand manager at Quaker Oats, said: “We recognise that people seek enjoyment from a number of different activities, so we’ll be rolling out four promotional pack designs to showcase the breath of experiences available to be won.
“We want to excite and inspire shoppers by showing them that there’s a prize up for grabs that’s just for them, whether that’s a yoga mindfulness class, a luxury glamping getaway, a cookery course, outdoor sports adventure or a garden makeover – to name a few.”
“We will be supporting the on-pack promotion with in-store media, social, video-on-demand, and influencer activity, providing that positive nudge of inspiration to show consumers just how much they can achieve when they start their day with Quaker.”
