Retail TouchPoints

NOVEMBER 24, 2023

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

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Social Media Events Gifts Consumer 285

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. You can check out with Amazon without leaving Facebook or Instagram, and experience more relevant ads.”

Merchant Services 272

Merchant Services Shopify Social Media Fulfillment 272

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Groove

APRIL 19, 2024

Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. Pay for what you use: BigCommerce's lack of transaction fees can significantly reduce your overall eCommerce platform costs and increase your optimization at scale. You're not alone. Are you considering a migration?

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BigCommerce Shopify Payment Services SEO 395

Retail TouchPoints

FEBRUARY 15, 2024

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. Connected commerce is on the rise, but it has to be done in the right way; we have to foster connection, but it can’t feel forced or invasive. Otherwise, we’ll only turn people away.

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Live Chat Social Media eCommerce Consumer 240

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Social Media Payments Payment Services Consumer 238

Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

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Payment Services Social Media eCommerce Presentation 308

Retail TouchPoints

APRIL 2, 2024

. — parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. We recognize the power of the X platform and level of engagement users have with it.”

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Social Media Events Other Customer 204

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Media Consumer Fashion Shopify 270

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Social Media eCommerce Payment Services Apparel 363

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21

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Payments Social Media Merchant Services Consumer 230

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. So what does that mean for the rest of us?

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Retail Social Media Channel Consumer 237

Groove

MARCH 6, 2024

For example, if you use email newsletters or social media, HubSpot’s CRM can track the interactions and capture the contact info of visitors. Integration with eCommerce platforms: Klaviyo vs HubSpot The ability of your platform of choice to seamlessly integrate with the rest of your toolbox is crucial, and both HubSpot and Klaviyo excel here.

Social Media 370

Social Media Customer Data Shopify Magento 370

Retail TouchPoints

JULY 24, 2023

Southeast Asia has become a key testing ground for TikTok as it builds out its ecommerce offering: seven countries in the region, along with the UK were the first to get TikTok Shop , which allows users to make purchases directly on the social media platform. TikTok Shop has now quietly begun to roll out in the U.S.

Merchant Services 233

Merchant Services Payment Services Social Media Electronics 233

Retail TouchPoints

OCTOBER 3, 2022

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K.

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POS Events Operations Technology 329

Retail TouchPoints

AUGUST 16, 2023

viewers) form of video commerce is rapidly approaching maturation in the West — shoppable TV. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “ The other thing that’s unique to those markets that doesn’t exist [in the U.S.]

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Games Social Media Merchant Services Shopify 240

Retail TouchPoints

NOVEMBER 10, 2023

Retail media vs. Commerce media Why is there so much excitement about retail media? Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Read on to learn: What is retail media?

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Retail Social Media Multi-channel Channel 284

Retail TouchPoints

APRIL 16, 2024

Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming. For example, Qurate Retail Group — parent company of legacy home shopping brands QVC and HSN — has been working to expand its content beyond TV and into a range of apps and social platforms.

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Social Media Home Shopping Mobile Channel 130

Kissmetrics

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Not quite.

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eCommerce Marketing eCommerce Social Media Marketing 263

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms.

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Social Media Payment Services Shipping Costs Information 167

Retail TouchPoints

JUNE 17, 2022

The new deal will push the boundaries of the burgeoning realm of “TV commerce” by allowing customers to shop and buy products from ads on the Roku streaming service, with Walmart serving as the exclusive retailer for the transactions. Payment details will be pre-populated from Roku Pay , Roku’s payments platform.

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Payments Payment Services Subscription eCommerce 301

Retail TouchPoints

OCTOBER 21, 2021

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”.

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PayPal Merchant Services Payment Services Payments 264

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

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Social Media Customer Retention Technology B2C 249

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 263

Consumer Social Media Multichannel Fashion 263

Retail TouchPoints

NOVEMBER 14, 2022

TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., TikTok users to make purchases directly on the platform rather than linking out to a third-party website. according to Semafor , allowing U.S. TikTok Shop was previously only available in the UK and seven countries in Asia.

Social Media 248

Social Media eCommerce Platforms eCommerce Retail 248

Retail TouchPoints

AUGUST 3, 2021

Accessibility is another reason for the boom in the market, with resale platforms like Vinted, Bagista and eBay offering customers quick sales options and access to vintage, pre-loved designer products. Social Commerce. Social commerce has been far more prominent in China than in the U.S. Livestream Commerce.

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Fashion Social Media Consumer Clothing 290

Retail TouchPoints

OCTOBER 4, 2022

The transaction aims to create a global player in online fashion recommerce by combining Poshmark’s discovery-based social shopping platform and engaged community with Naver’s technological prowess in creating ecommerce experiences.

Fashion 250

Fashion eCommerce Platforms eCommerce Operations 250

Retail TouchPoints

APRIL 5, 2023

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut of Posh Shows following several months of testing. The platform has long hosted Posh Parties — themed virtual shopping events in which any seller can share listings that fit the theme. .

Fashion 245

Fashion Social Media Events Other 245

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

Social Media 248

Social Media Channel Customer Loyalty Banking 248

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1]. Oct 6-10, 2022.

Merchant Services 266

Merchant Services Payment Services Social Media Retail 266

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

Payment Services 204

Payment Services Marketing Operations Technology 204

Retail TouchPoints

APRIL 21, 2022

Building the Next Billion Dollar Ad Platform: Lessons from Retail Media Giants. Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. It’s Time to Diversify.

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Retail Workshop Events Consumer 273

Retail TouchPoints

OCTOBER 26, 2021

Facebook will pivot to target a younger audience going forward, with an emphasis on bringing more 18- to 39-year-olds into the social media platform’s ecosystem, according to Facebook CEO Mark Zuckerberg. Facebook’s widespread appeal across multiple generations has helped the platform garner 3.6

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Social Media Clothing Supplies Mobile 243

Retail TouchPoints

JANUARY 15, 2024

Inspirational commerce is a counterpart to transactional commerce, which has primarily been the investment focus for brands. Transactional commerce includes infrastructural elements like product listings, checkout, shipping and returns.

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Marketing Fashion Shipping Costs Consumer 261

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. Prediction #1: Content will Become Central to Commerce. Other social platforms have successfully been running similar programs for a while, but they took things more slowly. Verdict: Spot on.

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eCommerce Supplies Shipping Costs Events 305

Retail TouchPoints

JULY 19, 2022

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on the site and a partnership with Shopify that will allow merchants to easily feature products on their YouTube content. Next week, YouTube viewers in the U.S.,

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Shopify Channel Fashion Games 239

Retail TouchPoints

AUGUST 8, 2023

When asked what they’re often doing when online shopping, 57% said they are watching TV, 29% are interacting with social media, 17% are working and 20% are using the bathroom. Today retailers have more opportunity than ever to capitalize on “social shopping” by leveraging shoppable assets across owned channels and even creator content.

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Customer Social Media eCommerce Consumer 231