How Headless Commerce Supports the D2C Customer Journey
Kibo
APRIL 19, 2022
Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one. By cutting out middlemen, D2C brands can sell high-quality products for less directly to consumers.
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