PPC Report Resources Search Marketing 
Inflow Insights
JANUARY 21, 2022
If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.
Inflow Insights
OCTOBER 18, 2021
Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Step 2: Customize Your Dashboard Data.
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ROI Revolution
SEPTEMBER 6, 2022
Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Many ecommerce providers like Black Crow and Shopify offer resources to provide more accurate tracking. For your PPC holiday strategy, implementing Enhanced Conversions will help your brand get additional insights.
ROI Revolution
APRIL 12, 2022
The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. The coronavirus pandemic also contributed to challenges in the search engine optimization world in 2021.
Kissmetrics
OCTOBER 23, 2020
Instead, they believe in creating a more personalized and unique marketing plan that can help you stand out from your rivals. Additionally, they have the resources and methodologies that equip them with expert knowledge about the specific niche, allowing them to be more in tune with your pain points. Unlikely to Outsource Tasks.
Ecommerce Platforms
JULY 31, 2020
Top Tip: To ensure your agency boasts this kind of knowledge, ask whether they have any materials or resources they've compiled. Reporting and Analytics. Without a firm grasp of where you're already ranking on search engines (i.e., Enjoy an Outsiders Perspective. Successful SEO strategies hinge on collecting and analyzing data.
Inflow Insights
APRIL 16, 2019
We always spend time digging into Google Analytics, or whichever reporting tool is being used, to ensure the historic data looks clean and there are no nasty surprises. Having a reporting tool is not a prerequisite , but we love it when a client comes to us with at least 6 months historic data to delve through.
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