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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year.

Marketing 172
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2022 Digital Marketing Trends & Predictions

ROI Revolution

The top strategy for digital marketing professionals this year is SEO , with 55.2% Paid search follows next at 54%. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO).