The Rise Of The Creator Economy: Creators Displace Advertising Paradigms
Forrester eCommerce
MAY 10, 2023
Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.
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