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Using AI to Build a More Creative, Strategic Future for Marketers

Retail TouchPoints

We know that AI can help build more meaningful connections between people and content. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. As production becomes easier and faster, marketers can spend more of their time and energy curating generative AI content.

Marketing 264
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. This makes social media and social marketing an integral part of supply management.

Supplies 363
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Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

Retail TouchPoints

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Plus, time is money.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Think big — way outside the product recommendations box. Create seamless experiences: Personalizing an end-to-end customer experience requires orchestration across channels, so personalization and omnichannel journeys are inextricably linked. Product, marketing and customer support all have different data, segments and personas.

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

The group is focused on identifying best practices and considerations, including how digital products are built, managed and promoted, and how they make consumers think, feel and act. Trusted content: Ensuring that the substance of an online experience doesn’t harm the consumer through false claims, misinformation or scams.

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How Coronavirus Changes Mobile Commerce for Retail Brands This Holiday

Retail TouchPoints

App Annie’s Senior Market Insights Manager Lexi Sydow sees this growth continuing both the short and medium term: “As we head into the holiday season and 2021, businesses who prioritize mobile will outpace competitors, as mobile represents a significant driver of revenue growth for businesses.”. Don’t just take our word for it.

Mobile 197