Smile.io

JULY 3, 2018

The theory of reciprocity is a concept as old as time. Now, nearly four thousand years later, reciprocity is just as powerful as ever because of its ability to forge emotional relationships. In fact, the oldest set of written laws in the world talked about it!

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Smile.io

MARCH 17, 2023

Turns out there is a psychological explanation for the effectiveness of a referral program, and even a few tricks you can use to bolster your own. Here are the three driving psychological principles behind a referral program. Humans are creatures of habit and prefer to do things that have already been done before.

Reference 69

Reference Social Media Recommendation Blog 69

Frooition

JULY 1, 2019

Trust is psychological, and so we can use a mix of psychological triggers to create it. That’s called reciprocity, and it’s a powerful psychological tool in e-commerce. By giving away useful content for seven years and asking for nothing in return, he was building up a powerful sense of reciprocity in his favour.

eCommerce 45

eCommerce Books Gifts Shipping Costs 45

Klaviyo

APRIL 25, 2018

Your rewards program is no different from any other initiative, and you need to make sure that customers are aware of it to maximize its effectiveness. Combining your rewards program with your email marketing creates one powerhouse marketing strategy. House of Lashes understands that simply offering attractive rewards isn’t enough.

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Gifts Social Media Customer Definition 119

Smile.io

APRIL 14, 2020

By rewarding members for leaving reviews, Jimmy Joy benefits from positive user-generated content that acts as the social proof new customers need to make their first purchase. As a small business, it can be tempting to invest a lot of money into fast-acting customer acquisition strategies that will bring in quick growth.

Social Media 85

Social Media Clothing Subscription B2B 85

Smile.io

APRIL 14, 2020

By rewarding members for leaving reviews, Jimmy Joy benefits from positive user-generated content that acts as the social proof new customers need to make their first purchase. As a small business, it can be tempting to invest a lot of money into fast-acting customer acquisition strategies that will bring in quick growth.

Social Media 85

Social Media Clothing Subscription B2B 85

Smile.io

SEPTEMBER 22, 2020

Online subscription models are hard to maintain but come with a great reward. Today, there’s absolutely no use in trying to implement contracts or minimum subscription periods. After the crisis, people need flexibility, and even a whisper of a contract can send someone running to your competition.

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Subscription Social Media Customer Retention Article 46