sephoras-loyalty-program-changes-weaken-their-brand-community 
Retail TouchPoints
SEPTEMBER 30, 2022
But research shows slashing marketing programs can undermine revenue and does not necessarily protect profits. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Investing in Long-Term Brand Building. Capitalizing on In-Store Advertising.
Smile.io
JANUARY 31, 2019
Sephora is widely regarded as one of the best brand communities in the world. With their Beauty Insider and VIB Rouge reward programs, they’ve built an international community of customers who all value luxury cosmetics experiences.
Smile.io
MAY 22, 2020
Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.
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